Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood.

Are you a producer based in Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru or Tunisia? And you would like to take your products to Europe? To increase your international market presence? 

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 508 million inhabitants. First and foremost among them is Germany, a country with a population of 81 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

NEWS

 
Bonn/Nuremberg // 13.02.2017

BIOFACH: Import Promotion Desk brings organic products to Germany

From certification to market launch of organic products – the IPD supports companies from developing and emerging nations

Bonn, February 13, 2017 – „Organic – that is the sales argument on the market for natural ingredients companies from developing and emerging nations can profit from“, says Angie Martinez from the Import Promotion Desk (IPD). As a partner for import promotion, the IPD brings organic products from developing and emerging nations to Germany: at the BIOFACH trade fair in Nuremberg, companies from Egypt, Indonesia, Kyrgyzstan, Nepal, Peru and Tunisia will present their extensive portfolio of organic products. „Experience has shown that the demand for organic produce is on the rise in Germany and Europe. At the same time, there is a great deal of untapped potential in developing and emerging nations", comments Martinez. The IPD assists companies from these countries in tapping this potential, supports them throughout the certification process and connects suppliers from developing and emerging markets with German importers.

 
Hannover/Bonn // 19.01.2017

DOMOTEX 2017: IPD exporters successfully at the Innovations@DOMOTEX 2017

Bonn/Hannover, 19th January 2017 – The Peruvian wood processing companies, presented by the IPD, exhibited successfully their products at the DOMOTEX, the leading trade fair for floor covering in Hannover, and made numerous promising contacts with European importers.
Not only importers showed a deep interest in the wooden floors from Peru, but even the jury of the Innovations@DOMOTEX, which every year showcases the most creative products and design highlights, was enthusiastic about the innovative products.   

The “Marine Floor” of Maderera Bozovich convinced thanks to its authentic look. The floor is laid by using a black sealant, which lends it the typical appearance of a ship`s deck. The tropical wood is 100% FSC-certified.
Pacific Wood brought the “Antique Rustique Decking” to the trade fair, a floor characterized by filled-in knots and unevenness that constitute the beauty of these used-look boards. The 100% FSC-certified tropical timber is processed entirely in Peru, securing jobs there.
Furthermore, the "Munay Deck" by Maderera Río Acre convinced the jury of the Innovations@DOMOTEX. These boards for outdoor use are composed from smallest battens of wood that normally end up as waste or are used as poor-quality cheap products. “Munay Deck” has a surface with interesting structure and convinces with the sustainability of the material.

For further information about Peruvian exporters, please contact

Frank Maul

www.domotex.de

 
Bonn // 22.02.2016

BioFach: Organic walnuts from the jungle

The Import Promotion Desk (IPD), the import promotion service provider in Germany, presented organic walnuts  from Kyrgyzstan in Germany for the first time. The products presented at the BIOFACH trade fair in Nuremberg come from the largest natural walnut forest in the world. Due to the intensive insolation in the high-altitude forests the nuts have a richer taste than the Turkish walnuts usually available. The provider, the cooperative Bio Farmer, is Fairtrade and organicquality certified, i.e. uses neither fertiliser nor pesticides on their produce.

At the BIOFACH German importers were able to try out the nuts and convince themselves of their extraordinary characteristics. Of particular interest were the so-called butterflies – undamaged walnut halves that are, for instance, used for nut mixes. German chocolate manufacturers, too, were impressed by the taste and quality of the Kyrgyz walnuts. „With this kind of structured import promotion the IPD wants to facilitate access to the German market especially for sustainably producing suppliers“, says Dr. Julia Hoffmann, head of the IPD.

In addition to the walnuts from Kyrgyzstan the IPD showcased exhibitors of prickly pear seed oil from Tunisia, coconut sugar from Indonesia, essential oils, herbs and tea from Nepal, honey from Ethiopia and superfood powders made from quinoa, chia and maca from Peru.

Events

Trade Fair in Cologne // 16. – 19.5.2017
 
Trade Fair in Cologne // 16. – 19.5.2017

interzum 2017

Focus on Indonesia: high-quality products for interior and furniture design

interzum is the leading trade fair in the technical wood sector with more than 1,500 exhibitors from 60 countries and is held every second year in Cologne, Germany. In 2015 around 50,000 professional trade visitors from 140 countries visited INTERZUM.
At interzum 2017, the IPD will present new, thoroughly sourced Indonesian timber exporters to European importers and traders.
The Indonesian companies will showcase fast-growing, lightweight timber products ready to be delivered to the EU-market - from plywood and blockboard made of Jabon and Segon to furniture components made of teakwood.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German wood sector.
Immediately before and during the fair the IPD offers practical support for the exhibition, e.g. compilation of current market information, guidance on product presentation, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with suitable importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Further Information on the exporters at interzum 2017 will be available in March 2017.

Are you a timber supplier based in one of our partner countries? And would you like to export to the EU and Germany? To apply for the IPD programme, please contact us.

Frank Maul

www.interzum.de

Workshop in Cologne // 15. – 18.5.2017
 
Workshop in Cologne // 15. – 18.5.2017

Sales Training at interzum 2017

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits
.

These are the goals of face-to-face contact at an international trade fair like interzum in Cologne/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme. This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have a negative influence on your business talks.

During interzum, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Frank Maul

Trade Fair 10. - 14.10.2017
 
Trade Fair 10. - 14.10.2017

Anuga 2017

Tap into the European market and make contacts.
Anuga – the world’s leading food fair for the retail trade and the food catering market.
This means: Numerous sources of inspiration across more than 280,000 sqm of exhibition area, pioneering trending topics, 160,000 trade visitors from 192 countries.
There, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.
On Anuga 2017, the IPD will present promising suppliers from Colombia, Peru, Indonesia, Egypt, Ethiopia, Kyrgyzstan and Tunisia. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.
All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Tabea Mack

www.anuga.com

PUBLICATIONS

 
Brochure

Guide to Successful Trade Fair Participation

A survey conducted among business leaders in Germany revealed that 86% of all of them consider trade fairs as one of the most important tools in the sourcing and procurement process.1 For a simple reason: business is done between humans. People want to meet each other, see each other and get to know each other. Especially in a world that is characterised by growing digitalisation, real-life experiences make the difference.

Participation at a foreign trade fair is a not all that difficult. However, it requires good planning and meticulous execution. Especially for small and medium-sized enterprises (SMEs), planning a participation at a foreign trade fair may be a daunting task.
This guide is intended to help SMEs approach this task successfully.

 
Success Story

Sustainable and aromatic: Organic walnuts from Kyrgyzstan

IMPORT PROMOTION DESK OPENS THE DOOR TO THE EU MARKET FOR KYRGYZ EXPORTERS

The Kyrgyz export company Vega Plus has made the leap into the European market. In February 2017 the  company exhibited at the BIOFACH Exhibition in Nuremberg and introduced its sustainable farming products to the international specialists at the event. The Import Promotion Desk (IPD) prepared Vega Plus intensely for the trade fair and also supported the company through the “last mile” with match-making. The success of the exhibition was quickly followed by the first business deal with Swiss importer Tinibaev Waldgeschenke KlG.

 
Brochure

Commercial Timber Suppliers from Peru

It is widely known that the Amazon rainforest is one of the most diverse tropical forest ecosystems in the world, hosting several hundred timber tree species. However, the over-exploitation of only a few commercially valuable species - mainly driven by restricted consumer demand - has imposed severe pressure on the forests. Reducing the market pressure over this small group of commercial timber species is a major challenge for forest concessionaires, who strive to manage their forests in a responsible yet economically
viable manner. Several lesser used timber species - some of them already being traded at local market level - often hold similar physical features and mechanical properties as internationally known commercial species.
On behalf of the Federal Ministry for Economic Cooperation and Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the Import Promotion Desk (IPD) have joined efforts in
Peru. Together with the national export promotion agency PromPerú and the Peruvian Trade Office in Hamburg, a set of promising lesser used timber species for the German market have been identified together with Peruvian forest companies producing these species in a responsible and sustainable manner.
To promote these species and companies within the German market, data sheets have been developed that describe the characteristics and applications of 10 lesser used timber species from Peru. This brochure presents a contact list of Peruvian suppliers offering these timber species.

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