Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood.

Are you a producer based in Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru or Tunisia? And you would like to take your products to Europe? To increase your international market presence? 

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 508 million inhabitants. First and foremost among them is Germany, a country with a population of 81 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

NEWS

 
Bonn/Nuremberg // 13.02.2017

BIOFACH: Import Promotion Desk brings organic products to Germany

From certification to market launch of organic products – the IPD supports companies from developing and emerging nations

Bonn, February 13, 2017 – „Organic – that is the sales argument on the market for natural ingredients companies from developing and emerging nations can profit from“, says Angie Martinez from the Import Promotion Desk (IPD). As a partner for import promotion, the IPD brings organic products from developing and emerging nations to Germany: at the BIOFACH trade fair in Nuremberg, companies from Egypt, Indonesia, Kyrgyzstan, Nepal, Peru and Tunisia will present their extensive portfolio of organic products. „Experience has shown that the demand for organic produce is on the rise in Germany and Europe. At the same time, there is a great deal of untapped potential in developing and emerging nations", comments Martinez. The IPD assists companies from these countries in tapping this potential, supports them throughout the certification process and connects suppliers from developing and emerging markets with German importers.

 
Bonn // 22.02.2016

BioFach: Organic walnuts from the jungle

The Import Promotion Desk (IPD), the import promotion service provider in Germany, presented organic walnuts  from Kyrgyzstan in Germany for the first time. The products presented at the BIOFACH trade fair in Nuremberg come from the largest natural walnut forest in the world. Due to the intensive insolation in the high-altitude forests the nuts have a richer taste than the Turkish walnuts usually available. The provider, the cooperative Bio Farmer, is Fairtrade and organicquality certified, i.e. uses neither fertiliser nor pesticides on their produce.

At the BIOFACH German importers were able to try out the nuts and convince themselves of their extraordinary characteristics. Of particular interest were the so-called butterflies – undamaged walnut halves that are, for instance, used for nut mixes. German chocolate manufacturers, too, were impressed by the taste and quality of the Kyrgyz walnuts. „With this kind of structured import promotion the IPD wants to facilitate access to the German market especially for sustainably producing suppliers“, says Dr. Julia Hoffmann, head of the IPD.

In addition to the walnuts from Kyrgyzstan the IPD showcased exhibitors of prickly pear seed oil from Tunisia, coconut sugar from Indonesia, essential oils, herbs and tea from Nepal, honey from Ethiopia and superfood powders made from quinoa, chia and maca from Peru.

 
Bonn // 16.02.2016

Fruit Logistica: Intensified cooperation with Egypt

Bonn, February 16, 2016 – The Import Promotion Desk (IPD), the import promotion service provider in Germany, is expanding its cooperation with Egypt. To that purpose representatives of the IPD and the Egyptian Agricultural Export Council (AEC) signed a memorandum of understanding at the Fruit Logistica trade fair where Egypt participated as a partner country. Until 2018, the IPD will help Egyptian producers become ready for export. „With this agreement we want to promote sustainable and structured import from Egypt and strengthen the local private sector. Because successful import promotion benefits both importers and exporters“, says Dr. Julia Hoffmann , head of the IPD.

At the Fruit Logistica the IPD showcased two exhibitors from Egypt. One of them, the Egyptian Grower’s Organization (EGO), took part in the trade fair for the first time. An association of five agricultural businesses which farm in the country’s different climate zones, the EGO is able to offer single-source products such as fresh mangoes, pomegranates and grapes over an extended period of time. At the Fruit Logistica the group conducted several positive business talks including one that promises a business deal for mangoes.

First-ever Ethiopian country booth

The IPD also presented the world’s first Ethiopian country booth at a trade fair for fruit and vegetables. German companies were especially interested in the beans, chilies, strawberries, grapes and snow peas offered by the four Ethiopian exporters. Initial successful business talks were conducted by the Meki-Batu Union, the largest association of cooperatives in Ethiopia, which participated in the trade fair following an invitation by the IPD. The IPD exhibitor portfolio at the Fruit Logistica was complemented by Tunisia and Colombia.

Events

 
Forum in Jakarta // 13.03.2017

ILCF17 - Indonesian Lightwood Cooperation Forum at IFEX in Jakarta

Lightweight timber is an incredible material which reveals huge potential for future innovations. Indonesia is one of the leading countries worldwide in producing and exporting plywood and blockboards. Fast growing lightwood is abundantly available. To benefit from this potential, the timber industry has to venture the step beyond classical commodities. Therefore, Fairventures Worldwide and its partners, among them the Import Promotion Desk and the Ministry of Trade Indonesia, invite to the first Indonesian Lightwood Cooperation Forum.
Renowned Indonesian and international speakers will highlight the tremendous potential of lightwood, present existing innovations and discuss new applications. Overall the aim is to create a community which will benefit from the mutual know-how.

Detailed information you find in the brochure below.

For further information please contact:
Frank Maul

Trade Fair in Cologne // 16. – 19.5.2017
 
Trade Fair in Cologne // 16. – 19.5.2017

interzum 2017

Focus on Indonesia: high-quality products for interior and furniture design

interzum is the leading trade fair in the technical wood sector with more than 1,500 exhibitors from 60 countries and is held every second year in Cologne, Germany. In 2015 around 50,000 professional trade visitors from 140 countries visited INTERZUM.
At interzum 2017, the IPD will present new, thoroughly sourced Indonesian timber exporters to European importers and traders.
The Indonesian companies will showcase fast-growing, lightweight timber products ready to be delivered to the EU-market - from plywood and blockboard made of Jabon and Segon to furniture components made of teakwood.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German wood sector.
Immediately before and during the fair the IPD offers practical support for the exhibition, e.g. compilation of current market information, guidance on product presentation, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with suitable importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Further Information on the exporters at interzum 2017 will be available in March 2017.

Are you a timber supplier based in one of our partner countries? And would you like to export to the EU and Germany? To apply for the IPD programme, please contact us.

Frank Maul

www.interzum.de

Workshop in Cologne // 15. – 18.5.2017
 
Workshop in Cologne // 15. – 18.5.2017

Sales Training at interzum 2017

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits
.

These are the goals of face-to-face contact at an international trade fair like interzum in Cologne/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme. This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have a negative influence on your business talks.

During interzum, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Frank Maul

PUBLICATIONS

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

Product Fact Sheet
 
Product Fact Sheet

Fresh berries in Germany

German demand for fresh berries has grown by more than 10 % annually in the past five years. Fresh berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them.

Although German producers are expanding their production, demand is much higher than German production. Especially during the German winter, imports from developing countries are filling in the gap.

Product Fact Sheet
 
Product Fact Sheet

Gums and Resins

Germany is a leading importer of gums and resins in Europe. Gum arabic, Locust Bean Gum (LBG), frankincense and myrrh are valuable as natural ingredients with unique properties. Gum arabic and LBG stabilise and thicken, whereas frankincense and myrrh are mostly valued for their fragrance. They are versatile ingredients with a wide range of applications in the food, cosmetic and health products industries. As each of these applications requires very specific qualities of the gums, you need to pay extra attention to strict sorting and grading.

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