Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

 

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood.

Are you a producer based in Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru or Tunisia? And you would like to take your products to Europe? To increase your international market presence? 

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 512 million inhabitants. First and foremost among them is Germany, a country with a population of 83 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

»We appreciate IPD for giving us the opportunity to exhibit at such a big exhibition like Anuga. Per day, we had 40 companies visiting us, and we have made some important new business contacts.«

Kyrgyzstan: ABADA Trade LLC
Asel Kadyralieva
International Trade Manager

Click here to listen to the complete interview

»IPD gives us exposure to the European market and introduces us to the European business culture – how to greet, how to talk, how to be, until how to finish up a deal.
IPD definitely gave us a great push, especially at the beginning. IPD helped us to find matches, they visited our factory twice last year and they really care about the quality of our products.«

Egypt: Verde
Mohamed El Rakhawy

Co-Founder of Verde


Click here to listen to the complete interview

»IPD has been an excellent support for us. 
At Anuga, for example, I had the opportunity to explore the fair with an IPD expert, being coached on how to approach customers and how to be more efficient on our sales talks. It was a great opportunity because we received instant feedback on how to modify our presentation depending on the business partner.«

Colombia: Del Alba
Juliana Dorronsoro
VP Marketing & Sales


Click here to listen to the complete interview

»IPD trained us on how to promote our products on the European market and invited us to our first Anuga. IPD has been supporting us online, connects us to prospective buyers and clients, and is doing a lot of great work for us.«

Ethiopia: Edao International Trading
Edao Abdi

Managing Manager

Click here to listen to the complete interview

»IPD helped us to find new contacts and to learn how best to communicate with customers. And how to present our products at trade fairs. It was a successful experience. During the trade fairs there is always an expert from IPD present at our booth, helping us to get in touch with new customers and to make an efficient follow-up via mail with our clients.«

Tunisia: Green Fruits
Mustapha Sghaier

CEO Green Fruits


Click here to listen to the complete interview

»IPD has supported us in searching and developing new markets. Anuga is our first exhibition fair. We came here with great expectations and now we have new contacts in new trending markets.«

Peru: Kumara Food
Pierina Cia

Export & Sales


Click here to listen to the complete interview

NEWS

 
Bonn/Berlin // 29.01.2019

ITB 2019: A wide range of offers for sustainable tourism

The Import Promotion Desk (IPD) introduces Ecuador as a nature destination with potential

Bonn/Berlin, 29.01.2019 – Volcanic mountain landscapes, wide beaches, the original Amazon region with its indigenous peoples, the city of Cuenca, certified by “TourCert” as the first sustainable destination of Latin America, and the well-known Galapagos Islands – with its diverse travel destinations, Ecuador’s country pavilion surprises at ITB 2019. The Import Promotion Desk (IPD), the German partner for sustainable tourism, will be represented for the first time at the leading trade fair for international tourism industry, which takes place from the 6th to the 10th of march in Berlin. The IPD is expanding its activities to the tourism sector and supports tourism professionals from developing and emerging countries in presenting their travel offers on the EU market and linking up with tour operators.

Bonn/ Nuremberg // 22.01.2019
 
Bonn/ Nuremberg // 22.01.2019

BIOFACH 2019: Exotic herbs, spices and oils

Import Promotion Desk supports organic producers from developing and emerging countries

Bonn/Berlin, 22.01.2019 – Coriander and Sesame oil from Egypt, cinnamon and coconut oil from Indonesia, ginger and Jatamansi oil from Nepal – the Import Promotion Desk (IPD) brings a wide range of exotic herbs, spices and oils to BIOFACH 2019. Around 40 companies from 12 countries will showcase their diverse range of organic products at the world´s largest trade fair for organic food with the support of the German partner of im-port promotion, which takes place from 13 to 16 February in Nuremberg. The products include herbs, spices and teas, essential and cold-pressed oils. In addition, the exporters will be presenting the regional specialties in organic quality at the joint stand shared by the IPD with the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) (Stand 4 | 4-561) and at the respective national pavilions.

 
Berlin // 21.01.2019

Fruit Logistica 2019: Diversity of berries from Ethiopia

The Import Promotion Desk brings exporters from seven developing and emerging countries to the international trade fair for fruit and vegetables.

Bonn/Berlin, 21.01.2019 – Strawberries and blueberries are highlights at the country stand of Ethiopia (Stand 26 | F‐28) at this year's Fruit Logistica, which takes place from 6 to 8 February 2019 in Berlin. The exhibitors from Ethiopia bring a wide range of berries to the fair, including San Andreas, Sweet Ann and Montery Strawberries. Due to the climate conditions, berries in Ethiopia can be cultivated in Ethiopia all year round in high quality. Other products such as beans, physalis, prickly pears and sugar snap are also exhibited by the companies from the African hinterland at the Ethiopian Horticulture Producers Exporters Association (EHPEA) stand, organized with the support of the Import Promotion Desk (IPD). The German partner for import promotion also presents exporters from Egypt, Ecuador, Colombia, Mozambique, Peru and Tunisia and a wide range of regional products.

Events

Trade fair in Cologne/Germany // 01.09. - 03.09.2019
 
Trade fair in Cologne/Germany // 01.09. - 03.09.2019

spoga+gafa 2019

What Europe appreciates: Garden furniture and floor coverings from sustainable forests

spoga+gafa impressively demonstrates its standing as the largest garden trade fair in the world.
Cologne is the place-to-be for everyone, who wants to make something happen in the garden.

At spoga+gafa 2019, IPD will introduce promising suppliers of garden furniture and floor coverings from Ecuador and Colombia.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European timber sector.
During the fair the IPD will offer practical support for the exhibition, e.g. compilation of current market information, guidance on the selection of products for presentation, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will link these exporters with the right im-porters in the EU, arranging initial contacts before the fair, organizing and accompany-ing b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you a timber supplier based in one of our partner countries? And would you like to exhibit your products at European trade fairs? To enter the selection process, please contact us:

Frank Maul

Trade fair in Cologne/Germany // 05.10. - 09.10.2019
 
Trade fair in Cologne/Germany // 05.10. - 09.10.2019

Anuga 2019

Tap into the European market and make contacts.

Anuga – the world’s leading trade fair for the food and beverage industry.
This trade fair is the platform with around 7,400 exhibitors from more than 100 countries. It brings together over 165,000 trade visitors from 198 countries.

On Anuga, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.

IPD will present promising suppliers from selected partner countries. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the European trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe?

To enter the selection process, please contact us.

Tabea Mack

www.anuga.com

 
Trainings in Europe

Sales training at trade fairs

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fairs.
But how to negotiate with potential European buyers and tour operators? How to present your products and services attractively in a short time during a meeting? How to master difficult dialogues? What are the business practices in Europe concerning communication, understanding of time, social manners and negotiation strategies?

In order to be well prepared for those issues, the IPD organizes sales trainings for exporters and tour operators participating in the IPD programme.
Those specialized trainings provide companies from our partner countries with the skills, concepts and methods which will help to influence the decisions of the counterparts and enhance the prospects of the trade fair participation.

The IPD experts will equip you with different tools and techniques to present your products and services to European buyers in a way that they will be familiar with – so that intercultural differences will not have a negative influence on your business talks. 

During the trade fair, you can put your newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential business partners and give direct feedback. With this preparation, business with European buyers run smoothly and without any trouble.

Do you operate in one of the five sectors in our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Contact

PUBLICATIONS

 
Success Story

Tropical timber from sustainably managed forests

IPD OPENS UP NEW OPPORTUNITIES FOR PERUVIAN TIMBER EXPORTERS ON THE EU MARKET

The tropical rainforest is at risk from overexploitation and fire clearance, and this has brought trading in tropical timber into disrepute. Timber companies from countries like Peru therefore encounter difficulties in exporting their tropical wood products to the EU market. They are supported by the Import Promotion Desk (IPD), the precondition being that their timber is verifiably sourced from legal and sustainable forestry. Maderacre Rio Acre SAC is a company that meets the criteria of the FSC, demonstrating in practice that responsible forest management can help to protect the rainforest.

 
Success Story

GIZ and IPD collaboration in Nepal bearing fruit

SUSTAINABLE ECONOMIC DEVELOPMENT THROUGH EXPORT PROMOTION

Within the framework of the “Nepal Trade Integration Strategy” GIZ and the Import Promotion Desk (IPD) are supporting a model project promoting the export of medicinal and aromatic plants. The project shows how specific sectoral support can help establish efficient value creation chains and enable Nepalese firms direct access to the German trade market. The half-time evaluation of the export promotion programme in Nepal showed that in 2016 alone Nepalese producers exported to the EU medicinal plant products worth 1.2 million Euros.

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

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