Bonn/Cologne, October 15, 2015 – From raw sugar and fruit pulp to tea and spices – an extensive top-quality product portfolio from Colombia was presented at the 2015 Anuga trade fair by the Import Promotion Desk (IPD). Four manufacturers from the South American country gathered in Cologne between October 11 and 14 to present their products and establish direct contact to German companies with the support of the import promotion service provider. The supplier Agrícola Himalaya S.A., for instance, producer of the top-selling tea brand "Hindú", presented its latest product, "Bitaco®-Unique Colombian Tea", to the German market for the very first time.
Bitaco® is a highland tea grown in a unique region – the Colombian cloud forest. Thanks to the regions predominate micro-climate and the rich soil the tea blends sweet flavours such as honey with the tang of a light sea breeze. Consisting 100 % natural ingredients, the tea has both the EU organic farming label and the UTZ Certified label. „Through its participation at Anuga, the IPD wants to make access to new markets easier especially to sustainably producing suppliers such as Agrícola Himalaya S.A.“, says Dr. Julia Hoffmann, head of the Import Promotion Desk.