Colombia

Popular with Europeans: Your exotic fruits

European customers increasingly favour healthy eating and sustainable food. More and more people now opt to eat little or no meat, the number of vegetarians and vegans is rising constantly. As a result, there is a growing demand for fresh fruit and vegetables - especially eco-friendly products with organic status. Moreover, the internationalisation of regional cuisines – both in restaurants and at home – is driving a pronounced increase in demand for exotic fruit.

In demand with Europeans: Your natural ingredients

The increasing awareness of sustainability among consumers and companies has also triggered enormous demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceutical products.

We will help bring your products to Europe

Colombia offers all this – in abundance and in premium quality, especially when it comes to exotic fruit. Apart from the wide variety of products, it is the relatively high availability of organic quality goods that is especially interesting for the European market: Many exporters hold certificates such as Global G.A.P., HACCP and Fair Trade.

This is why the IPD selected Colombia as one of its partner countries. We provide Colombian suppliers of fresh fruit and vegetables and natural ingredients with contacts to interested importers in Europe.

OUR PRODUCT GROUPS FROM COLOMBIA:

  • Fresh fruit and vegetables, among them exotic fruit such as the yellow dragon fruit, Cape gooseberry or physalis, gulupa, tamarillo (tree tomato), passionfruit and feijoa (pineapple guava).
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulps, tea, coffee, cacao, sweeteners such as panela and Yacon syrup, nuts like macadamia, dried and frozen fruit and vegetables.

Listen what exporters tell about the IPD

BULLETIN BOARD "COLOMBIA"

News

 
Bonn // 25.10.2015

Anuga 2015: Import Promotion Desk (IPD) presents a range of new producers

Bonn/Cologne, October 15, 2015 – From raw sugar and fruit pulp to tea and spices – an extensive top-quality product portfolio from Colombia was presented at the 2015 Anuga trade fair by the Import Promotion Desk (IPD). Four manufacturers from the South American country gathered in Cologne between October 11 and 14 to present their products and establish direct contact to German companies with the support of the import promotion service provider. The supplier Agrícola Himalaya S.A., for instance, producer of the top-selling tea brand "Hindú", presented its latest product, "Bitaco®-Unique Colombian Tea", to the German market for the very first time.

Bitaco® is a highland tea grown in a unique region – the Colombian cloud forest. Thanks to the regions predominate micro-climate and the rich soil the tea blends sweet flavours such as honey with the tang of a light sea breeze. Consisting 100 % natural ingredients, the tea has both the EU organic farming label and the UTZ Certified label. „Through its participation at Anuga, the IPD wants to make access to new markets easier especially to sustainably producing suppliers such as Agrícola Himalaya S.A.“, says Dr. Julia Hoffmann, head of the Import Promotion Desk.

 
Bonn // 16.02.2016

Fruit Logistica: Intensified cooperation with Egypt

Bonn, February 16, 2016 – The Import Promotion Desk (IPD), the import promotion service provider in Germany, is expanding its cooperation with Egypt. To that purpose representatives of the IPD and the Egyptian Agricultural Export Council (AEC) signed a memorandum of understanding at the Fruit Logistica trade fair where Egypt participated as a partner country. Until 2018, the IPD will help Egyptian producers become ready for export. „With this agreement we want to promote sustainable and structured import from Egypt and strengthen the local private sector. Because successful import promotion benefits both importers and exporters“, says Dr. Julia Hoffmann , head of the IPD.

At the Fruit Logistica the IPD showcased two exhibitors from Egypt. One of them, the Egyptian Grower’s Organization (EGO), took part in the trade fair for the first time. An association of five agricultural businesses which farm in the country’s different climate zones, the EGO is able to offer single-source products such as fresh mangoes, pomegranates and grapes over an extended period of time. At the Fruit Logistica the group conducted several positive business talks including one that promises a business deal for mangoes.

First-ever Ethiopian country booth

The IPD also presented the world’s first Ethiopian country booth at a trade fair for fruit and vegetables. German companies were especially interested in the beans, chilies, strawberries, grapes and snow peas offered by the four Ethiopian exporters. Initial successful business talks were conducted by the Meki-Batu Union, the largest association of cooperatives in Ethiopia, which participated in the trade fair following an invitation by the IPD. The IPD exhibitor portfolio at the Fruit Logistica was complemented by Tunisia and Colombia.

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Bonn, Nuremburg // 22.01.2018

BIOFACH 2018: Comprehensive organic range from emerging and developing countries

Import Promotion Desk with organic producers from nine countries at BIOFACH

Bonn, 22 January 2018 – Colombia, Egypt, Indonesia, Kyrgyzstan, Nepal, Peru, Tunisia, Serbia, and South Africa – the Import Promotion Desk (IPD) will be accompanied by organic producers from these countries at this year’s BIOFACH. More than 30 enterprises from nine countries will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and coldpressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions. The fair, the world’s largest showcase for organic food, will be held from 14 to 17 February in Nuremberg.

Events

Selling Mission // 6. – 10.08.2018
 
Selling Mission // 6. – 10.08.2018

Selling Mission to Germany

Contact-brokering for exporters of dried fruit and nuts

The Import Promotion Desk organizes a selling mission to Germany for exporters of dried fruit and nuts.  
Exporters participating in the IPD programme will be given the opportunity to meet potential buyers in Germany and increase their trading relations. They will get to know their target market, make valuable contacts on site and initiate concrete business deals.

For exporters of the IPD programme, the IPD arranges company visits to suitable buyers in Germany in the run-up to the mission. The German importers will be selected according to the exporters` offer.
During the trip, the IPD accompanies the exporters to the German enterprises and supports them in establishing contacts. In addition, the IPD provides information on market requirements and gives product-specific information.

The exporters participating in the IPD programme will be well prepared for this selling mission. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.

Are you an exporter based in one of our partner countries? And would you like to sell your products to Europe? To enter the selection process, please get in touch with us.

Contact us!

Trade fair // 21. – 25.10.2018
 
Trade fair // 21. – 25.10.2018

SIAL 2018

Establishing contacts to the right buyers

With 7,020 companies from more than 109 countries, the SIAL is one of the largest international marketplace for foodservice professionals. The focus of SIAL Paris/France is innovation in nutrition, design, retail, food service and ingredients.

At the 2018 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Colombia, Peru, Kyrgystan and Tunisia.
These exporters will have the opportunity to display their products, ranging from freeze-dried fruit, pulps and tea from Colombia, dried fruits and berries from Kyrgyzsan, to dates, herbs and spices from Egypt. Ethiopian companies will offer an exceptional range of oils made of black cumin, sesame or eucalyptus.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

www.sialparis.com

Workshop in Paris // 21.10. - 25.10.2018
 
Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Coconut Water in Germany

As a new product, competition for coconut water is fairly low on the German market. As such, it offers great potential for German beverage manufacturers to diversify their products on the market. Certifications, particularly organic certification, can be used to add value to coconut water. Suitable preservation of coconut water is key to retaining its sought-after characteristics. This Product Factsheet will focus on the trade of coconut water for industrial use, which is sold in a B2B context.

For information on the export of coconut water to Europe visit CBI.eu

 
Product Fact Sheet

Tropical Fruit Pulps in Germany

Albeit a general decline in volume, Germany remains one of the leaders in per capita consumption of fruit juices in the world. Especially the categories chilled and „not from concentrate“ (NFC) are gaining market against the overall trend, with consecutive growth during the last 5 years. While apple juice stays in the number one spot, followed by orange and multi-flavors, only the flavor mixes show significant gains, nurtured by the ever-growing smoothie segment. This development sheds a light on tropical fruit pulps which provide the main differentiator for the final consumer in this type of products. Also due to changing weather patterns in the world, established importers are looking to broaden their supply base in order to safeguard their ability to supply all year round with competitive prices.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

 
Product Fact Sheet

Virgin Coconut Oil in Europe (provided by CBI)

The European market for virgin coconut oil has grown significantly over the last years. This is mainly because of growing consumer attention to healthier diets. Initially, virgin coconut oil was only available at health shops. Virgin coconut oil has now become popular in mainstream supermarkets and its industrial applications are growing.

Read full document on CBI.eu

Success Stories

 
Success Story

Exotic resources for new taste sensations

The Frankfurt-based company tropextrakt specialises in importing exotic resources for the food sector. Since its foundation in 2002, the enterprise has established its reputation with the introduction of exotic niche products. tropextrakt supplies the big players of the sector with trend-setting fruit and plant products from tropical countries. The company’s success is due to the on-going search for reliable suppliers of high-quality products that meet the superior requirements of German and European clients. To that end tropextrakt has established a solid network of exporters in various countries, especially in South America, in recent years. The Import Promotion Desk (IPD) has now been able to furnish tropextrakt with another valuable contact by introducing the Frankfurt-based company to a highly eligible partner at the SIAL 2014 trade fair: Frugy from Colombia.

 
Success Story

Organic tea from Colombia

Many high-quality products from developing and emerging countries are in great demand on the German and European markets, but importers face major obstacles when it comes to market introduction. Inadequate knowledge of the market and lack of contacts to European trading partners impede their access to the EU market. The Import Promotion Desk (IPD) helps exporters overcome these obstacles. For the Colombian export company Agrícola Himalaya S.A. the IPD has provided comprehensive advice on marketing their high-quality organically grown teas and helped in successfully matchmaking the Columbian enterprise with German importer J.T. Ronnefeldt KG.

 
Success Story

Eezy Fruitz whets appetites for healthy nutrition

FRUITY CREATIONS FROM COLOMBIA ARE IN VOGUE

Many food-conscious consumers prefer natural, vegetarian products that are rich in nutrients. Fruity snacks, mueslis and smoothies with exotic aromas and valuable nutrients are fully in vogue,and there is a growing demand on the EU market for healthy, natural products. Traders from developing countries can also benefit from the expanding market for healthy food. The exporter SERO Colombia, one of the Import Promotion Desk’s partner companies in Colombia, is a case in point.

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