Egypt

What Europe wants: Your fresh fruit and vegetables, your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for fresh fruit and vegetables - especially eco-friendly products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand for natural ingredients, not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Your advantage: Your proximity to Europe

Egypt offers all this – in abundance and in premium quality. Thanks to its proximity to Europe and good logistics the country is an excellent choice as an export partner for European buyers.

We will help bring your products to Europe

These factors were decisive in the IPD’s decision to select Egypt as one of its first partner countries. With the needs of Europe’s private sector in mind, the IPD provides producers of the following goods with contacts to interested European importers:

OUR PRODUCT GROUPS FROM EGYPT:

  • Fresh fruit and vegetables both conventional and organically grown e.g. strawberries, beans, dates, fresh herbs, pomegranate, mangoes, melons, tomatoes, grapes, citrus fruit, onions.
  • Natural ingredients for both conventional and organic foods, e.g. spices, fatty oils, processed fruit and vegetables as well as individual quick frozen (IQF) products.
  • Natural ingredients for pharmaceuticals and cosmetics, such as plant extracts and essential oils.

Listen what exporters tell about the IPD

BULLETIN BOARD "EGYPT"

News

 
Bonn // 16.02.2016

Fruit Logistica: Intensified cooperation with Egypt

Bonn, February 16, 2016 – The Import Promotion Desk (IPD), the import promotion service provider in Germany, is expanding its cooperation with Egypt. To that purpose representatives of the IPD and the Egyptian Agricultural Export Council (AEC) signed a memorandum of understanding at the Fruit Logistica trade fair where Egypt participated as a partner country. Until 2018, the IPD will help Egyptian producers become ready for export. „With this agreement we want to promote sustainable and structured import from Egypt and strengthen the local private sector. Because successful import promotion benefits both importers and exporters“, says Dr. Julia Hoffmann , head of the IPD.

At the Fruit Logistica the IPD showcased two exhibitors from Egypt. One of them, the Egyptian Grower’s Organization (EGO), took part in the trade fair for the first time. An association of five agricultural businesses which farm in the country’s different climate zones, the EGO is able to offer single-source products such as fresh mangoes, pomegranates and grapes over an extended period of time. At the Fruit Logistica the group conducted several positive business talks including one that promises a business deal for mangoes.

First-ever Ethiopian country booth

The IPD also presented the world’s first Ethiopian country booth at a trade fair for fruit and vegetables. German companies were especially interested in the beans, chilies, strawberries, grapes and snow peas offered by the four Ethiopian exporters. Initial successful business talks were conducted by the Meki-Batu Union, the largest association of cooperatives in Ethiopia, which participated in the trade fair following an invitation by the IPD. The IPD exhibitor portfolio at the Fruit Logistica was complemented by Tunisia and Colombia.

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Berlin // 18.01.2018

Fruit Logistica 2018: Ethiopia to have country pavilion for the first time

Bonn, 18.01.2018 – At Fruit Logistica, the international specialist exhibition for fruit and vegetables to take place from 7 ‐ 9 February 2018 in Berlin, Ethiopia will be represented with its own country pavilion for the first time (hall 26, stand B‐04). Seven exhibitors from all over Ethiopia will exhibit the broad range of products available from the African interior on the stand of the Ethiopian Horticulture Producers Exporters Association (EHPEA).

 
Bonn, Nuremburg // 22.01.2018

BIOFACH 2018: Comprehensive organic range from emerging and developing countries

Import Promotion Desk with organic producers from nine countries at BIOFACH

Bonn, 22 January 2018 – Colombia, Egypt, Indonesia, Kyrgyzstan, Nepal, Peru, Tunisia, Serbia, and South Africa – the Import Promotion Desk (IPD) will be accompanied by organic producers from these countries at this year’s BIOFACH. More than 30 enterprises from nine countries will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and coldpressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions. The fair, the world’s largest showcase for organic food, will be held from 14 to 17 February in Nuremberg.

 
Bonn/Berlin // 04.10.2018

SIAL 2018: Product diversity from Ethiopia

Import Promotion Desk presents specialities from emerging markets and developing countries at the international food exhibition

Bonn/Berlin (Germany), 4 October 2018 – With “Worldwide Sourcing for Europe” as its motto, the Import Promotion Desk (IPD) together with the “Centre for the Promotion of Imports from Developing Countries” (CBI), an import promotion programme from the Netherlands, will present regional producers from emerging markets and developing countries at SIAL. The exhibition, the leading food exhibition, will take place from 21 to 25 October 2018 in Paris.
26 exporters from Egypt, Ethiopia, Colombia, Kyrgyzstan, Nepal, Peru, Tunisia, and Mozambique will offer a wide product range of regional specialities. A special focus at the IPD exhibition stand will be on the IPD partner nation Ethiopia: teff and spices, beans and pulses, seeds and oilseed – the Ethiopian companies demonstrate the product diversity of this African country.

Events

Trade fair in Berlin/Germany // 06.02. - 08.02.2019
 
Trade fair in Berlin/Germany // 06.02. - 08.02.2019

Fruit Logistica 2019

The world's leading international exhibition of fresh produce

Fruit Logistica in Berlin/Germany attracts around 3.239 exhibitors and over 70,000 visitors every year. Companies from across the entire fresh produce sector – from global players to small and medium-sized enterprises and organisations from all over the world – get an overview of the latest innovations, products and services from every link in the international supply chain. This fair thus offers ideal networking and contact opportunities to key decision-makers in every sector of the industry.

In 2019, as in previous years, the IPD will present carefully selected exporters of exotic fruit and vegetables from Ethiopia, Egypt, Tunisia, Columbia and Peru at Fruit Logistica.
The contribution of the Ethiopian exporters is promising, they will showcase their premium product range – from strawberries, fresh herbs and melons to sugar snap peas.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with suitable importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Detailed information about the exporters and their product range will be available in January.

Are you an exporter based in one of our partner countries? And would you like to present your products at Fruit Logistica? To enter the selection process, please contact us.

Linda Mense

www.FruitLogistica.de

Workshop in Berlin/Germany // 06.02. -08.02.2019
 
Workshop in Berlin/Germany // 06.02. -08.02.2019

Sales training at Fruit Logistica 2019

Achieve new contacts to potential buyers in the EU
Make your sales talks effective and successful
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like FRUIT LOGISTICA in Berlin/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training for exporters participating in the IPD programme. This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During FRUIT LOGISTICA, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

Trade fair in Nuremberg/Germany // 13.02. - 16.02.2019
 
Trade fair in Nuremberg/Germany // 13.02. - 16.02.2019

Biofach 2019

Establishing contacts to the right buyers

3,218 exhibitors. 50,000 trade visitors from 134 countries: BIOFACH is World´s Leading Trade Fair for Organic Food.
The demand for organic produce is on the rise in Germany and Europe. At the same time, there is a great deal of untapped potential in developing and emerging nations.

At the 2019 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Indonesia, Kyrgyzstan, Nepal, Tunisia, Serbia, and Ukraine.
These exporters will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and cold-pressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Angie Martinez

www.biofach.de

Workshop in Nuremberg/Germany // 13.02. - 16.02.2019
 
Workshop in Nuremberg/Germany // 13.02. - 16.02.2019

Sales training at Biofach 2019

Achieve new contacts to potential buyers in the EU
Make your sales talks effective and successful
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like BIOFACH in Nuremberg/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During BIOFACH, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Judith Emmerling (Egypt, GIZ cooperation Serbia)
Nicky Buizer (Colombia)
Kathrin Seelige (Kyrgyzstan, Tunisia)
Tabea Mack (Ehtiopia, Indonesia)
Angie Martinez (Nepal, Peru)

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

 
Product Fact Sheet

Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

 
Product Fact Sheet

Dried Chillies in Europe (provided by CBI)

The growing popularity of spicy food has resulted in an increasing demand for dried chillies in Europe. Spain is the most important trader and processor of dried chillies in Europe. The country mainly imports whole chillies and supplies processed chilli products to other European markets. Other interesting markets are Germany, the United Kingdom and the Netherlands.

Read full document on CBI.eu

 
Product Fact Sheet

Sustainable spices and herbs in Europe (provided by CBI)

Sustainability is becoming more important on the European spices and herbs market. If you can demonstrate that you produce sustainably, you can make your product offering more attractive to new buyers. Product certification can be interesting for spices that are in short supply globally, such as pepper, vanilla and cinnamon.

Read full document on CBI.eu

Success Stories

 
Success Story

The IPD supports German importers in their search for super fruits

Klaus Böcker GmbH is an importer of exotic fruit products. Its portfolio comprises fruit juice, paste and concentrate from more than 500 kinds of fruit in more than 500 specifications. To continually expand its range of products, the company is always on the look-out for new suppliers. For this reason, Klaus Böcker GmbH turned to the Import Promotion Desk (IPD) – and made a catch: The IPD provided the German importer with a new trade partner in Egypt.

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