Ethiopia

Popular in Europe: Your fresh fruit and vegetables, your natural ingredients

European demand for fresh fruit and vegetables is growing steadily and eco-friendly products with organic status are especially sought-after. Because consumers are becoming increasingly aware of the importance of healthy eating and sustainable food production. This trend towards sustainability among consumers and companies also means that there is continued high demand for natural ingredients, not only for the food sector but also for the production of cosmetics and pharmaceuticals.

IN DEMAND IN GERMANY: YOUR PREMIUM ROSES

1.4 million – this is the number of roses that made their way to Germany in 2015. Customers – and therefore also wholesalers and retail florists – want roses with large heads, long stems and a transparent supply chain. And roses from Ethiopia’s high-altitude areas fulfil those criteria as few other competitors can.

WE WILL HELP BRING YOUR PRODUCTS TO EUROPE

Due to the great variety of fruit and vegetables, natural ingredients and beautiful roses Ethiopia has to offer, the IPD has selected this country at the Horn of Africa as one of its partners. With the demands of the European private sector in mind, the IPD provides Ethiopian producers of the following goods with contacts to interested German and European importers:

OUR PRODUCT GROUPS FROM ETHIOPIA:

  • Cut flowers, e.g. different varieties of cut roses.
  • Fruit and vegetables, e.g. strawberries, beans, fresh herbs, grapes and snow peas.
  • Natural ingredients for food, pharmaceuticals and cosmetics, e.g. e.g. pulses (mainly kidney and pinto beans), oil seeds (e.g. sesame, both conventional and organically grown), essential and fatty oils (e.g. eucalyptus, black cumin), spices (e.g. pepper, chili, cardamom), rubber and resins, honey (in organic quality).

In cooperation with the Ethiopian Horticulture Producer Exporters Association (EHPEA), the IPD informs producers about the steps required for GLOBAL G.A.P. certification.

Listen what exporters tell about the IPD

News

 
Berlin // 18.01.2018

Fruit Logistica 2018: Ethiopia to have country pavilion for the first time

Bonn, 18.01.2018 – At Fruit Logistica, the international specialist exhibition for fruit and vegetables to take place from 7 ‐ 9 February 2018 in Berlin, Ethiopia will be represented with its own country pavilion for the first time (hall 26, stand B‐04). Seven exhibitors from all over Ethiopia will exhibit the broad range of products available from the African interior on the stand of the Ethiopian Horticulture Producers Exporters Association (EHPEA).

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Bonn // 16.02.2016

Fruit Logistica: Intensified cooperation with Egypt

Bonn, February 16, 2016 – The Import Promotion Desk (IPD), the import promotion service provider in Germany, is expanding its cooperation with Egypt. To that purpose representatives of the IPD and the Egyptian Agricultural Export Council (AEC) signed a memorandum of understanding at the Fruit Logistica trade fair where Egypt participated as a partner country. Until 2018, the IPD will help Egyptian producers become ready for export. „With this agreement we want to promote sustainable and structured import from Egypt and strengthen the local private sector. Because successful import promotion benefits both importers and exporters“, says Dr. Julia Hoffmann , head of the IPD.

At the Fruit Logistica the IPD showcased two exhibitors from Egypt. One of them, the Egyptian Grower’s Organization (EGO), took part in the trade fair for the first time. An association of five agricultural businesses which farm in the country’s different climate zones, the EGO is able to offer single-source products such as fresh mangoes, pomegranates and grapes over an extended period of time. At the Fruit Logistica the group conducted several positive business talks including one that promises a business deal for mangoes.

First-ever Ethiopian country booth

The IPD also presented the world’s first Ethiopian country booth at a trade fair for fruit and vegetables. German companies were especially interested in the beans, chilies, strawberries, grapes and snow peas offered by the four Ethiopian exporters. Initial successful business talks were conducted by the Meki-Batu Union, the largest association of cooperatives in Ethiopia, which participated in the trade fair following an invitation by the IPD. The IPD exhibitor portfolio at the Fruit Logistica was complemented by Tunisia and Colombia.

Events

Trade fair // 21. – 25.10.2018
 
Trade fair // 21. – 25.10.2018

SIAL 2018

Establishing contacts to the right buyers

With 7,020 companies from more than 109 countries, the SIAL is one of the largest international marketplace for foodservice professionals. The focus of SIAL Paris/France is innovation in nutrition, design, retail, food service and ingredients.

At the 2018 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Colombia, Peru, Kyrgystan and Tunisia.
These exporters will have the opportunity to display their products, ranging from freeze-dried fruit, pulps and tea from Colombia, dried fruits and berries from Kyrgyzsan, to dates, herbs and spices from Egypt. Ethiopian companies will offer an exceptional range of oils made of black cumin, sesame or eucalyptus.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

www.sialparis.com

Workshop in Paris // 21.10. - 25.10.2018
 
Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

Trade fair in Madrid // 23.10. - 25.10.2018
 
Trade fair in Madrid // 23.10. - 25.10.2018

Fruit Attraction 2018

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!


The IPD is organizing a selling mission to “Fruit Attraction” – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables - participating in the IPD programme - get the opportunity to meet relevant market participants directly and in one place. The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer. Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.
In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters). Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

THE BENEFITS

  • Guided tour around the “Fruit Attraction” by IPD experts.
  • Gaining information on trends, competitiveness, challenges and opportunities of the European market.
  • Pre-arranged b2b meetings with potential buyers
  • Guided visit of one of the biggest wholesale markets in Spain.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

 
Product Fact Sheet

Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Gums and Resins

Germany is a leading importer of gums and resins in Europe. Gum arabic, Locust Bean Gum (LBG), frankincense and myrrh are valuable as natural ingredients with unique properties. Gum arabic and LBG stabilise and thicken, whereas frankincense and myrrh are mostly valued for their fragrance. They are versatile ingredients with a wide range of applications in the food, cosmetic and health products industries. As each of these applications requires very specific qualities of the gums, you need to pay extra attention to strict sorting and grading.

 
Product Fact Sheet

Sesame Oil in Europe (provided by CBI)

Sesame oil is gaining in popularity, as there is a growing interest in ethnic cuisines, gourmet products and healthier oils. Sesame oil can be sold in bottles to consumers but there is also a growing market for food applications, such as the use of sesame oil in hummus and salad dressings. Most European consumers of sesame oil live in the United Kingdom and Germany.

Read full document on CBI.eu

 
Product Fact Sheet

Dried Chillies in Europe (provided by CBI)

The growing popularity of spicy food has resulted in an increasing demand for dried chillies in Europe. Spain is the most important trader and processor of dried chillies in Europe. The country mainly imports whole chillies and supplies processed chilli products to other European markets. Other interesting markets are Germany, the United Kingdom and the Netherlands.

Read full document on CBI.eu

Success Stories

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

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