Favoured in Europe: Your natural ingredients

European consumers are becoming increasingly aware of healthy eating and sustainable foods. A growing number of people set great store by the purity and naturalness of the products they buy: for them provenance from an intact natural environment and the lack of artificial ingredients play an important role.

Sought-after in Europe: Pure products from an intact natural environment

For this reason, European food, cosmetics and pharmaceuticals industries are constantly on the lookout for new sources. As a high-altitude country where natural products are cultivated under very pure conditions and frequently wild-harvested, Nepal is an obvious choice as an export partner for Europe. A wide range of sought-after natural and pure ingredients used in the manufacture of premium foods, cosmetics and pharmaceuticals originate from the heights of the Himalayas. Products particularly in demand on the German market at the moment include teas, medicinal and aromatic plants, essential oils and spices.

We’ll help bring your products to Europe

Overall Nepal offers a very broad range of the natural ingredients so popular in Europe – and particularly pure versions too. The Import Promotion Desk has therefore selected Nepal as one of its partner countries and provides Nepalese exporters with contacts to interested buyers.


  • Natural ingredients for foods, pharmaceuticals and cosmetics, including essential oils and spices (some with organic status), tea, medicinal and aromatic plants.



Workshop in Paris // 21.10. - 25.10.2018
Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Judith Emmerling (Egypt, GIZ cooperation Serbia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgyzstan, Tunisia)
Tabea Mack (Ehtiopia, Indonesia)

Product Fact Sheets

Product Fact Sheet

Asphaltum / Shilajit / Stone Oil

More and more European consumers are interested in non-Western health solutions. Those of an Ayurvedic tradition are often used in conjunction with wider lifestyle choices, encompassing nutrition, exercise and meditation, but products such as shilajit are also used in food supplements outside of this tradition. Cosmetics with shilajit are also marketed in Germany. The German market is less developed than the UK and especially Eastern European markets but does offer opportunities. German market entry can also take place through manufacturers in these other markets.

Product Fact Sheet
Product Fact Sheet

Essential Oils from Nepal

Increasing competition for essential oils from emerging markets stimulates German importers to search for new sources. They consider Nepal as a potential new source. However, the relatively small scale of Nepalese essential oils production and high prices for some products make it more difficult for Nepalese exporters to enter the European market. Niche markets offer the best opportunities for most Nepalese suppliers.

Product Fact Sheet
Product Fact Sheet

Chiuri butter from Nepal

German cosmetics manufacturers are open to using new ingredients such as chiuri butter for product innovation and differentiation. However, suppliers of chiuri butter face a number of challenges when trying to access the German market. These are often related to sufficiency of supply volumes and consistency in quality and quantities. At the same time, there are opportunities in terms of niche marketing and value adding propositions.

Success Stories

Success Story

Medicinal and aromatic plants from the Himalaya


Trade in medicinal and aromatic plants is an important source of income for the Nepalese population and makes an important contribution to the national economy. In Nepal the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) and the Import Promotion Desk (IPD) are working together to support enterprises with the marketing of these highly sought-after plants. One company to benefit from this co-operation is the exporter Satya International.

Success Story

GIZ and IPD collaboration in Nepal bearing fruit


Within the framework of the “Nepal Trade Integration Strategy” GIZ and the Import Promotion Desk (IPD) are supporting a model project promoting the export of medicinal and aromatic plants. The project shows how specific sectoral support can help establish efficient value creation chains and enable Nepalese firms direct access to the German trade market. The half-time evaluation of the export promotion programme in Nepal showed that in 2016 alone Nepalese producers exported to the EU medicinal plant products worth 1.2 million Euros.

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