Favoured in Europe: Your natural ingredients

European consumers are becoming increasingly aware of healthy eating and sustainable foods. A growing number of people set great store by the purity and naturalness of the products they buy: for them provenance from an intact natural environment and the lack of artificial ingredients play an important role.

Sought-after in Europe: Pure products from an intact natural environment

For this reason, European food, cosmetics and pharmaceuticals industries are constantly on the lookout for new sources. As a high-altitude country where natural products are cultivated under very pure conditions and frequently wild-harvested, Nepal is an obvious choice as an export partner for Europe. A wide range of sought-after natural and pure ingredients used in the manufacture of premium foods, cosmetics and pharmaceuticals originate from the heights of the Himalayas. Products particularly in demand on the German market at the moment include teas, medicinal and aromatic plants, essential oils and spices.

We will help bring your products to Europe

Overall Nepal offers a very broad range of the natural ingredients so popular in Europe – and particularly pure versions too. The Import Promotion Desk has therefore selected Nepal as one of its partner countries and provides Nepalese exporters with contacts to interested buyers.


  • Natural ingredients for foods, pharmaceuticals and cosmetics, including essential oils and spices (some with organic status), tea, medicinal and aromatic plants, e.g. Szechuan pepper, ginger, jatamansi.



Trade fair in Berlin // 06. - 10.03.2019
Trade fair in Berlin // 06. - 10.03.2019

ITB Berlin

Establishing contacts to European tourist operators

As the Leading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers.

At the 2019 event, the IPD will present new, carefully selected suppliers of sustainable, experience-oriented travel offers.

All companies participating in the IPD programme will be well prepared for this event. Thus ensuring they are familiar with the demands of the European travel sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
In particular, the IPD provides support through targeted matchmaking, identifying suitable European travel operators and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair.

Are you a travel provider from Ecuador, Nepal or Tunisia? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Nora Eichkorn

Product Fact Sheets

Product Fact Sheet

Asphaltum / Shilajit / Stone Oil

More and more European consumers are interested in non-Western health solutions. Those of an Ayurvedic tradition are often used in conjunction with wider lifestyle choices, encompassing nutrition, exercise and meditation, but products such as shilajit are also used in food supplements outside of this tradition. Cosmetics with shilajit are also marketed in Germany. The German market is less developed than the UK and especially Eastern European markets but does offer opportunities. German market entry can also take place through manufacturers in these other markets.

Product Fact Sheet
Product Fact Sheet

Essential Oils from Nepal

Increasing competition for essential oils from emerging markets stimulates German importers to search for new sources. They consider Nepal as a potential new source. However, the relatively small scale of Nepalese essential oils production and high prices for some products make it more difficult for Nepalese exporters to enter the European market. Niche markets offer the best opportunities for most Nepalese suppliers.

Product Fact Sheet

Cinnamon in Europe (provided by CBI)

The European market currently provides excellent opportunities for trading in cinnamon, due to continued rises in import levels and favourable prices. Europe is mainly a cassia market but opportunities for Ceylon cinnamon may also be found in specific niches. The United Kingdom, Italy and Belgium import a much larger share of Ceylon cinnamon than the European average. There are also good prospects for sustainable suppliers and those supplying processed cinnamon.

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Product Fact Sheet

Dried Chillies in Europe (provided by CBI)

The growing popularity of spicy food has resulted in an increasing demand for dried chillies in Europe. Spain is the most important trader and processor of dried chillies in Europe. The country mainly imports whole chillies and supplies processed chilli products to other European markets. Other interesting markets are Germany, the United Kingdom and the Netherlands.

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Product Fact Sheet

Dried Ginger in Europe (provided by CBI)

Europe is an interesting market for exporters of dried ginger. The demand is expected to grow in the coming years and prices are rising. China is the main supplier of both whole and ground ginger to Europe, and it is your main competitor on the European market.

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Product Fact Sheet

Sustainable spices and herbs in Europe (provided by CBI)

Sustainability is becoming more important on the European spices and herbs market. If you can demonstrate that you produce sustainably, you can make your product offering more attractive to new buyers. Product certification can be interesting for spices that are in short supply globally, such as pepper, vanilla and cinnamon.

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Product Fact Sheet

Value-added spices and herbs (provided by CBI)

The European market for value-added spices and herbs, such as crushed or mixed, is growing, but remains highly competitive. Especially for consumer-packaged spices and herbs, competition from European companies is very strong. As an exporter already supplying whole spices and herbs, the first step in adding value to your product would be to try and sell crushed or ground spices and herbs. You can then choose to also sell mixtures or even a consumer-packaged variety. An important first step to value addition is investing in the quality and food safety of your product.

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Success Stories

Success Story

Medicinal and aromatic plants from the Himalaya


Trade in medicinal and aromatic plants is an important source of income for the Nepalese population and makes an important contribution to the national economy. In Nepal the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) and the Import Promotion Desk (IPD) are working together to support enterprises with the marketing of these highly sought-after plants. One company to benefit from this co-operation is the exporter Satya International.

Success Story

GIZ and IPD collaboration in Nepal bearing fruit


Within the framework of the “Nepal Trade Integration Strategy” GIZ and the Import Promotion Desk (IPD) are supporting a model project promoting the export of medicinal and aromatic plants. The project shows how specific sectoral support can help establish efficient value creation chains and enable Nepalese firms direct access to the German trade market. The half-time evaluation of the export promotion programme in Nepal showed that in 2016 alone Nepalese producers exported to the EU medicinal plant products worth 1.2 million Euros.

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