Peru

In demand in Europe: Your certified tropical wood

The huge demand for tropical woods has caused intensive exploitation of the relevant resources as well as rising prices. Thus, not just for sustainability reasons, other lesser-known and rarely traded tropical woods are becoming the focus of economic interest in Europe.

Against this backdrop there is a wealth of interesting opportunities for Peruvian producers, including the marketing of less familiar and commercially practically unknown woods which are not yet offered by European and German suppliers. These woods have similar properties as popular tropical hardwoods like mahogany and are therefore an attractive alternative for outdoor uses. An additional plus: many suppliers now offer certified products from sustainable forestry management.

Expected in Europe: Your fresh fruit and vegetables, your natural ingredients

Healthy eating and the sustainability of food and other everyday products are becoming increasingly important to European customers. As a result, there is huge demand from European industry for natural and special ingredients, especially for the food, pharmaceutical and cosmetics sector. Here, too, Peru has a lot to offer. Whether it be traditional or exotic fruit and vegetables, natural extracts, essential and fatty oils and much more, there is certainly a market for Peruvian agricultural produce. 

We will help bring your products to Europe

This is why the IPD selected Peru as one of its first partner countries. We provide Peruvian suppliers of wood, fresh fruit and vegetables as well as natural ingredients with contacts to interested importers in Europe.

OUR PRODUCT GROUPS FROM PERU:

  • Fresh fruit and vegetables, from mangoes and passion fruit to grapes of outstanding quality, some with organic certification. Ginger too is an up-and-coming product segment from the home of the Andes and, particularly on the organic market, represents a good alternative to Chinese ginger for German importers. 
  • Natural ingredients for foods, pharmaceuticals and cosmetics. Processed products made from camu camu, lucuma, maca, cat’s claw, yacon as well as annatto seeds, often in top-grade organic quality. A broad range of processed fruit and vegetables such as asparagus, guanabana and physalis but also seeds such as chia, quinoa and amaranth. For the cosmetics sector Peruvian fatty oils are particularly interesting, e.g. sacha inchi oil – rich in omega fatty acids and vitamin E. 
  • Timber, wood varieties practically unknown commercially and not available up to now for German companies (e.g. Estoraque, Jatobá, Mashonaste). These have characteristics similar to those of well-known tropical hardwoods, thus representing an attractive alternative for outside uses (decking, window frames, exterior doors, etc.).

Listen what exporters tell about the IPD

BULLETIN BOARD  "PERU"

Events

Trade fair // 21. – 25.10.2018
 
Trade fair // 21. – 25.10.2018

SIAL 2018

Establishing contacts to the right buyers

With 7,020 companies from more than 109 countries, the SIAL is one of the largest international marketplace for foodservice professionals. The focus of SIAL Paris/France is innovation in nutrition, design, retail, food service and ingredients.

At the 2018 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Colombia, Peru, Kyrgystan and Tunisia.
These exporters will have the opportunity to display their products, ranging from freeze-dried fruit, pulps and tea from Colombia, dried fruits and berries from Kyrgyzsan, to dates, herbs and spices from Egypt. Ethiopian companies will offer an exceptional range of oils made of black cumin, sesame or eucalyptus.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

www.sialparis.com

Workshop in Paris // 21.10. - 25.10.2018
 
Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

Trade fair in Madrid // 23.10. - 25.10.2018
 
Trade fair in Madrid // 23.10. - 25.10.2018

Fruit Attraction 2018

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!


The IPD is organizing a selling mission to “Fruit Attraction” – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables - participating in the IPD programme - get the opportunity to meet relevant market participants directly and in one place. The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer. Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.
In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters). Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

THE BENEFITS

  • Guided tour around the “Fruit Attraction” by IPD experts.
  • Gaining information on trends, competitiveness, challenges and opportunities of the European market.
  • Pre-arranged b2b meetings with potential buyers
  • Guided visit of one of the biggest wholesale markets in Spain.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

 
Product Fact Sheet

Tropical Fruit Pulps in Germany

Albeit a general decline in volume, Germany remains one of the leaders in per capita consumption of fruit juices in the world. Especially the categories chilled and „not from concentrate“ (NFC) are gaining market against the overall trend, with consecutive growth during the last 5 years. While apple juice stays in the number one spot, followed by orange and multi-flavors, only the flavor mixes show significant gains, nurtured by the ever-growing smoothie segment. This development sheds a light on tropical fruit pulps which provide the main differentiator for the final consumer in this type of products. Also due to changing weather patterns in the world, established importers are looking to broaden their supply base in order to safeguard their ability to supply all year round with competitive prices.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Product Fact Sheet
 
Product Fact Sheet

Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

 
Product Fact Sheet

Virgin Coconut Oil in Europe (provided by CBI)

The European market for virgin coconut oil has grown significantly over the last years. This is mainly because of growing consumer attention to healthier diets. Initially, virgin coconut oil was only available at health shops. Virgin coconut oil has now become popular in mainstream supermarkets and its industrial applications are growing.

Read full document on CBI.eu

 
Product Fact Sheet

Desiccated Coconut in Europe (provided by CBI)

With 30% of the world's imports, the European Union is the largest importer of desiccated coconuts in the world. Desiccated coconut is a traditional bakery ingredient in many European countries and more recently, the product is benefitting from the rising interest in Asian cooking. The import of desiccated coconuts in Europe is increasing with the Netherlands, Belgium, Germany and the United Kingdom as the leading importing countries.

Read full document on CBI.eu

Success Stories

 
Success Story

Legal and sustainable tropical timber from Peru

The Import Promotion Desk (IPD) and its partners in Peru support responsibly operating companies in their efforts to export certified timber products to Europe. An essential part of IPD’s work is to create awareness of European quality and sustainability standards in Peru’s private and public sectors. At the same time, the IPD provides German importers with an alternative buying market, which will allow them to optimise their purchasing activities and increase their product variety. In this way, international development cooperation and import promotion go hand in hand.

 
Success Story

Tropical timber from sustainably managed forests

IPD OPENS UP NEW OPPORTUNITIES FOR PERUVIAN TIMBER EXPORTERS ON THE EU MARKET

The tropical rainforest is at risk from overexploitation and fire clearance, and this has brought trading in tropical timber into disrepute. Timber companies from countries like Peru therefore encounter difficulties in exporting their tropical wood products to the EU market. They are supported by the Import Promotion Desk (IPD), the precondition being that their timber is verifiably sourced from legal and sustainable forestry. Maderacre Rio Acre SAC is a company that meets the criteria of the FSC, demonstrating in practice that responsible forest management can help to protect the rainforest.

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