Tunisia

What Europe wants: Your fresh fruit and vegetables, your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for fresh fruit and vegetables - especially ecological products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand for natural ingredients, not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Tunisia … well-prepared for exports to the EU

Tunisia offers all this – in abundance and in premium quality. Moreover, the country fulfils a multitude of important criteria for successful export to Europe. Many farmers and processing businesses are already certified in line with various relevant European standards. There has been an upswing in the production of organic goods, especially olive oil, vegetables and herbs, creating increased expertise in organic farming. At the same time, Tunisia is on the EU Third Country List which facilitates the import of organic goods from the North African state. 

We will help bring your products to Europe

These factors were crucial in the IPD’s decision to select Tunisia as one of its first partner countries. With the needs of European economies in mind, the IPD puts Tunisian producers of the following goods in contact with interested European importers:

OUR PRODUCT GROUPS FROM TUNESIA:

  • Fresh fruit and vegetables, e.g. apricots, artichokes, strawberries, fresh herbs, tomatoes, melons, peaches and citrus fruit.
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulp, frozen fruit and vegetables, dried herbs, as well as essential and fatty oils. 

Tunisia can offer both unique products and goods typical for North Africa, including dates, olive oil and tomato paste.

Listen what exporters tell about the IPD

BULLETIN BOARD "TUNISIA"

News

 
Bonn // 23.12.2015

Tunisian prickly pears in the focus of FiE 2015 in Paris

Bonn/Paris, December 2015 – Tunisian rarities such as prickly pear flour and prickly pear seed oil were presented by the Import Promotion Desk (IPD) on the Food Ingredients Europe (FiE) trade fair 2015 in Paris. From December 1 to December 3, the import promotion service provider presented suppliers of prickly pear products at its fair booth to the trading industry. The Tunisian product portfolio was complemented by producers of essential oils made from wildly harvested rosemary and myrrh.

For the first time the IPD introduced three carefully selected companies from Tunisia to the FIE, all of which were carefully selected and briefed for the European market. One of them was the exporter „Nopal Tunisie SA“, which offers a broad range of organically grown and certified products made from prickly pear. The extract made from pressed prickly pear fruit juice, for instance, makes for a natural red-to-violet food colouring for dairy products such as yoghurt or ice cream. A gluten-free flour obtained from prickly pear kernels is an excellent baking ingredient or sauce thickener. 

The most exclusive product of the plant is prickly pear seed oil also offered by the manufacturer „Omega Tunisie“. The valuable oil is high in essential fatty acids, especially linoleic acid. Due to its versatility the plant is also called the „sultan of fruit” in Tunisia. „Our presentation of such exotic specialties in particular”, says Dr. Julia Hoffmann, head of the Import Promotion Desk, “gives interested importers the opportunity to expand their product portfolio.”

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Bonn, Munich // 25.09.2017

Prickly pear, spirulina and almond oil – plant-based cosmetics from Tunisia

IPD and CEPEX bring natural cosmetics from Tunisia to the Beauty Forum in Munich

Bonn/Munich, 25.09.2017 – At this year’s Beauty Forum, to take place from the 28th to the 29th October 2017 in Munich, Tunisia is participating with its own country pavilion for the first time. Five Tunisian companies will be presenting special care products from their region. Many of the offered cosmetics use raw materials typical to the country, such as prickly pear oil, spirulina algae and almond oil. The Tunisian pavilion is organised by the Import Promotion Desk (IPD) and the Tunisian export promotion centre, Centre de Promo-tion des Exportations (CEPEX). The IPD is supporting the Tunisian companies break into the European market.

 
Bonn, Nuremburg // 22.01.2018

BIOFACH 2018: Comprehensive organic range from emerging and developing countries

Import Promotion Desk with organic producers from nine countries at BIOFACH

Bonn, 22 January 2018 – Colombia, Egypt, Indonesia, Kyrgyzstan, Nepal, Peru, Tunisia, Serbia, and South Africa – the Import Promotion Desk (IPD) will be accompanied by organic producers from these countries at this year’s BIOFACH. More than 30 enterprises from nine countries will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and coldpressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions. The fair, the world’s largest showcase for organic food, will be held from 14 to 17 February in Nuremberg.

 
Bonn/Berlin // 04.10.2018

SIAL 2018: Product diversity from Ethiopia

Import Promotion Desk presents specialities from emerging markets and developing countries at the international food exhibition

Bonn/Berlin (Germany), 4 October 2018 – With “Worldwide Sourcing for Europe” as its motto, the Import Promotion Desk (IPD) together with the “Centre for the Promotion of Imports from Developing Countries” (CBI), an import promotion programme from the Netherlands, will present regional producers from emerging markets and developing countries at SIAL. The exhibition, the leading food exhibition, will take place from 21 to 25 October 2018 in Paris.
26 exporters from Egypt, Ethiopia, Colombia, Kyrgyzstan, Nepal, Peru, Tunisia, and Mozambique will offer a wide product range of regional specialities. A special focus at the IPD exhibition stand will be on the IPD partner nation Ethiopia: teff and spices, beans and pulses, seeds and oilseed – the Ethiopian companies demonstrate the product diversity of this African country.

 
Berlin // 21.01.2019

Fruit Logistica 2019: Diversity of berries from Ethiopia

The Import Promotion Desk brings exporters from seven developing and emerging countries to the international trade fair for fruit and vegetables.

Bonn/Berlin, 21.01.2019 – Strawberries and blueberries are highlights at the country stand of Ethiopia (Stand 26 | F‐28) at this year's Fruit Logistica, which takes place from 6 to 8 February 2019 in Berlin. The exhibitors from Ethiopia bring a wide range of berries to the fair, including San Andreas, Sweet Ann and Montery Strawberries. Due to the climate conditions, berries in Ethiopia can be cultivated in Ethiopia all year round in high quality. Other products such as beans, physalis, prickly pears and sugar snap are also exhibited by the companies from the African hinterland at the Ethiopian Horticulture Producers Exporters Association (EHPEA) stand, organized with the support of the Import Promotion Desk (IPD). The German partner for import promotion also presents exporters from Egypt, Ecuador, Colombia, Mozambique, Peru and Tunisia and a wide range of regional products.

Bonn/ Nuremberg // 22.01.2019
 
Bonn/ Nuremberg // 22.01.2019

BIOFACH 2019: Exotic herbs, spices and oils

Import Promotion Desk supports organic producers from developing and emerging countries

Bonn/Berlin, 22.01.2019 – Coriander and Sesame oil from Egypt, cinnamon and coconut oil from Indonesia, ginger and Jatamansi oil from Nepal – the Import Promotion Desk (IPD) brings a wide range of exotic herbs, spices and oils to BIOFACH 2019. Around 40 companies from 12 countries will showcase their diverse range of organic products at the world´s largest trade fair for organic food with the support of the German partner of im-port promotion, which takes place from 13 to 16 February in Nuremberg. The products include herbs, spices and teas, essential and cold-pressed oils. In addition, the exporters will be presenting the regional specialties in organic quality at the joint stand shared by the IPD with the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) (Stand 4 | 4-561) and at the respective national pavilions.

Events

Trade fair in Berlin // 06. - 10.03.2019
 
Trade fair in Berlin // 06. - 10.03.2019

ITB Berlin

Establishing contacts to European tourist operators

As the Leading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers.

At the 2019 event, the IPD will present new, carefully selected suppliers of sustainable, experience-oriented travel offers.

All companies participating in the IPD programme will be well prepared for this event. Thus ensuring they are familiar with the demands of the European travel sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable European travel operators and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair.

Are you a travel provider from Ecuador, Nepal or Tunisia? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Nora Eichkorn

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Almond Oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Product Fact Sheet
 
Product Fact Sheet

Olive Oil in Germany

Despite Germany’s low per capita consumption of olive oil in relation to Mediterranean countries, it is a very important and growing market for high-quality olive oils. At the same time that olive oil is increasingly incorporated into the cooking habits of German consumers, the focus on quality and traceability provides
opportunities to professional producers and exporters in developing countries. Currently, the role of developing countries in supplying olive oil directly to the German market is very limited, since the oil is usually blended in other European countries. Successful market access would require crucial efforts in meeting the market’s organoleptic1 profile and correct product placing & marketing.

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Dates in Germany

Focus on organic dates from Tunisia
Dates are more and more popular in Germany due to their healthy aspects. They are used as substitutes for other snacks. Organic dates account for a small share of the market. But German buyers indicate that demand for organic dates is growing; they are increasingly offered in mainstream supermarkets – not just in organic shops. Tunisia is the main supplier of dates to Germany, though still faces market access challenges.

 
Product Fact Sheet

Sesame Oil in Europe (provided by CBI)

Sesame oil is gaining in popularity, as there is a growing interest in ethnic cuisines, gourmet products and healthier oils. Sesame oil can be sold in bottles to consumers but there is also a growing market for food applications, such as the use of sesame oil in hummus and salad dressings. Most European consumers of sesame oil live in the United Kingdom and Germany.

Read full document on CBI.eu

Success Stories

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

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