Tunisia

What Europe wants: Your fresh fruit and vegetables, your natural ingredients

Healthy eating and sustainable food are becoming increasingly important to European customers. More and more people are choosing to eat little or no meat, the number of vegetarians and vegans has risen significantly and so in turn has the demand for fresh fruit and vegetables - especially ecological products with organic status. The heightened awareness among both consumers and companies of the need for sustainability has also led to substantial demand for natural ingredients, not only in the food sector but also for the production of cosmetics and pharmaceuticals.

Tunisia … well-prepared for exports to the EU

Tunisia offers all this – in abundance and in premium quality. Moreover, the country fulfils a multitude of important criteria for successful export to Europe. Many farmers and processing businesses are already certified in line with various relevant European standards. There has been an upswing in the production of organic goods, especially olive oil, vegetables and herbs, creating increased expertise in organic farming. At the same time, Tunisia is on the EU Third Country List which facilitates the import of organic goods from the North African state. 

We will help bring your products to Europe

These factors were crucial in the IPD’s decision to select Tunisia as one of its first partner countries. With the needs of European economies in mind, the IPD puts Tunisian producers of the following goods in contact with interested European importers:

OUR PRODUCT GROUPS FROM TUNESIA:

  • Fresh fruit and vegetables, e.g. apricots, artichokes, strawberries, fresh herbs, tomatoes, melons, peaches and citrus fruit.
  • Natural ingredients for foods, pharmaceuticals and cosmetics, e.g. fruit pulp, frozen fruit and vegetables, dried herbs, as well as essential and fatty oils. 

Tunisia can offer both unique products and goods typical for North Africa, including dates, olive oil and tomato paste.

Listen what exporters tell about the IPD

BULLETIN BOARD "TUNISIA"

News

 
Bonn // 23.12.2015

Tunisian prickly pears in the focus of FiE 2015 in Paris

Bonn/Paris, December 2015 – Tunisian rarities such as prickly pear flour and prickly pear seed oil were presented by the Import Promotion Desk (IPD) on the Food Ingredients Europe (FiE) trade fair 2015 in Paris. From December 1 to December 3, the import promotion service provider presented suppliers of prickly pear products at its fair booth to the trading industry. The Tunisian product portfolio was complemented by producers of essential oils made from wildly harvested rosemary and myrrh.

For the first time the IPD introduced three carefully selected companies from Tunisia to the FIE, all of which were carefully selected and briefed for the European market. One of them was the exporter „Nopal Tunisie SA“, which offers a broad range of organically grown and certified products made from prickly pear. The extract made from pressed prickly pear fruit juice, for instance, makes for a natural red-to-violet food colouring for dairy products such as yoghurt or ice cream. A gluten-free flour obtained from prickly pear kernels is an excellent baking ingredient or sauce thickener. 

The most exclusive product of the plant is prickly pear seed oil also offered by the manufacturer „Omega Tunisie“. The valuable oil is high in essential fatty acids, especially linoleic acid. Due to its versatility the plant is also called the „sultan of fruit” in Tunisia. „Our presentation of such exotic specialties in particular”, says Dr. Julia Hoffmann, head of the Import Promotion Desk, “gives interested importers the opportunity to expand their product portfolio.”

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Bonn, Munich // 25.09.2017

Prickly pear, spirulina and almond oil – plant-based cosmetics from Tunisia

IPD and CEPEX bring natural cosmetics from Tunisia to the Beauty Forum in Munich

Bonn/Munich, 25.09.2017 – At this year’s Beauty Forum, to take place from the 28th to the 29th October 2017 in Munich, Tunisia is participating with its own country pavilion for the first time. Five Tunisian companies will be presenting special care products from their region. Many of the offered cosmetics use raw materials typical to the country, such as prickly pear oil, spirulina algae and almond oil. The Tunisian pavilion is organised by the Import Promotion Desk (IPD) and the Tunisian export promotion centre, Centre de Promo-tion des Exportations (CEPEX). The IPD is supporting the Tunisian companies break into the European market.

 
Bonn, Nuremburg // 22.01.2018

BIOFACH 2018: Comprehensive organic range from emerging and developing countries

Import Promotion Desk with organic producers from nine countries at BIOFACH

Bonn, 22 January 2018 – Colombia, Egypt, Indonesia, Kyrgyzstan, Nepal, Peru, Tunisia, Serbia, and South Africa – the Import Promotion Desk (IPD) will be accompanied by organic producers from these countries at this year’s BIOFACH. More than 30 enterprises from nine countries will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and coldpressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions. The fair, the world’s largest showcase for organic food, will be held from 14 to 17 February in Nuremberg.

Events

Selling Mission // 6. – 10.08.2018
 
Selling Mission // 6. – 10.08.2018

Selling Mission to Germany

Contact-brokering for exporters of dried fruit and nuts

The Import Promotion Desk organizes a selling mission to Germany for exporters of dried fruit and nuts.  
Exporters participating in the IPD programme will be given the opportunity to meet potential buyers in Germany and increase their trading relations. They will get to know their target market, make valuable contacts on site and initiate concrete business deals.

For exporters of the IPD programme, the IPD arranges company visits to suitable buyers in Germany in the run-up to the mission. The German importers will be selected according to the exporters` offer.
During the trip, the IPD accompanies the exporters to the German enterprises and supports them in establishing contacts. In addition, the IPD provides information on market requirements and gives product-specific information.

The exporters participating in the IPD programme will be well prepared for this selling mission. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.

Are you an exporter based in one of our partner countries? And would you like to sell your products to Europe? To enter the selection process, please get in touch with us.

Contact us!

Trade fair // 21. – 25.10.2018
 
Trade fair // 21. – 25.10.2018

SIAL 2018

Establishing contacts to the right buyers

With 7,020 companies from more than 109 countries, the SIAL is one of the largest international marketplace for foodservice professionals. The focus of SIAL Paris/France is innovation in nutrition, design, retail, food service and ingredients.

At the 2018 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Colombia, Peru, Kyrgystan and Tunisia.
These exporters will have the opportunity to display their products, ranging from freeze-dried fruit, pulps and tea from Colombia, dried fruits and berries from Kyrgyzsan, to dates, herbs and spices from Egypt. Ethiopian companies will offer an exceptional range of oils made of black cumin, sesame or eucalyptus.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

www.sialparis.com

Workshop in Paris // 21.10. - 25.10.2018
 
Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Almond Oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Product Fact Sheet
 
Product Fact Sheet

Olive Oil in Germany

Despite Germany’s low per capita consumption of olive oil in relation to Mediterranean countries, it is a very important and growing market for high-quality olive oils. At the same time that olive oil is increasingly incorporated into the cooking habits of German consumers, the focus on quality and traceability provides
opportunities to professional producers and exporters in developing countries. Currently, the role of developing countries in supplying olive oil directly to the German market is very limited, since the oil is usually blended in other European countries. Successful market access would require crucial efforts in meeting the market’s organoleptic1 profile and correct product placing & marketing.

Product Fact Sheet
 
Product Fact Sheet

Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Product Fact Sheet
 
Product Fact Sheet

Dates in Germany

Focus on organic dates from Tunisia
Dates are more and more popular in Germany due to their healthy aspects. They are used as substitutes for other snacks. Organic dates account for a small share of the market. But German buyers indicate that demand for organic dates is growing; they are increasingly offered in mainstream supermarkets – not just in organic shops. Tunisia is the main supplier of dates to Germany, though still faces market access challenges.

 
Product Fact Sheet

Sesame Oil in Europe (provided by CBI)

Sesame oil is gaining in popularity, as there is a growing interest in ethnic cuisines, gourmet products and healthier oils. Sesame oil can be sold in bottles to consumers but there is also a growing market for food applications, such as the use of sesame oil in hummus and salad dressings. Most European consumers of sesame oil live in the United Kingdom and Germany.

Read full document on CBI.eu

Success Stories

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

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