Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood.

Are you a producer based in Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru or Tunisia? And you would like to take your products to Europe? To increase your international market presence? 

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 508 million inhabitants. First and foremost among them is Germany, a country with a population of 81 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

NEWS

 
Bonn/Köln // 22.05.2017

Fast-growing timber from Indonesia showcased at interzum 2017

Bonn, May 22nd, 2017 – Indonesian fast-growing timber is significantly lighter than local timber species, its cultivation helps preserve the natural forests and its import is zero risk with respect to the EUTR. And its use for construction, furniture and in-terior works has been constantly increasing. This trend has been confirmed at inter-zum 2017, the world's leading trade fair for furniture production and interior design, at which six Indonesian lightweight timber exporters have successfully pre-sented their products.

Important volumes of the lightweight species Balsa, Albasia and Jabon are being planted by Indonesian small-scale farmers, therewith reforesting damaged areas. The big advantage: these lightweight timber species grow up to five times faster than spruce does in Europe – the tropical climate in Indonesia allows for constant growth.
On the other hand, the European industry can take advantage of the outstanding characteristics of Indonesian lightweight timber. A closet made from these species has only half of the weight compared to one made from spruce; shelves are less vul-nerable to deformation due to empty weight; and lightweight timber block boards weigh only 50 percent of particle boards.
The success of the Indonesian participation in interzum 2017 confirms the growing importance of low weight solutions in for construction, furniture and interior works. The Indonesian pavilion saw many visitors that wanted to learn more about the six exporters which offered a wide range of products, from doors for interior and exte-rior use to boards and panels for use in vehicles, ships, for furniture and instru-ments. Their attention had also been caught by the stand construction entirely made from lightweight timber, serving as an example for the multiple use of the material.
The Indonesian exporters at interzum have up to 40 years’ experience in wood pro-cessing. Indonesia, which had issued legality certifications based on the “Sistem Ver-ifikasi Legalitas Kayu” (SVLK) sine 2013, is also the first country to issue FLEGT licens-es for all exports. The competent authorities in Indonesia confirm with these FLEGT licenses the legality of the exported products – which means that importers of FLEGT licensed products do not have to apply the due diligence required by the Eu-ropean Timber Regulation (EUTR).
The Indonesian participation in interzum has been initiated by the Import Promo-tion Desk (IPD. The main reason for supporting qualified exporters in accessing the German and European market is the high level sustainability of these tropical tim-ber species. Frank Maul, Expert Sourcing & Purchase at IPD, states that “we are con-vinced that the preservation of tropical forests can only work if the still existing nat-ural forests are being managed in a sustainable manner; and on the other hand, damaged areas are being re-forested and thus can serve as a puffer zone.” The IPD brings together timber importers and Indonesian producers, closely coordinating with associations and initiatives of the timber sector.

 
Bonn/Nuremberg // 13.02.2017

BIOFACH: Import Promotion Desk brings organic products to Germany

From certification to market launch of organic products – the IPD supports companies from developing and emerging nations

Bonn, February 13, 2017 – „Organic – that is the sales argument on the market for natural ingredients companies from developing and emerging nations can profit from“, says Angie Martinez from the Import Promotion Desk (IPD). As a partner for import promotion, the IPD brings organic products from developing and emerging nations to Germany: at the BIOFACH trade fair in Nuremberg, companies from Egypt, Indonesia, Kyrgyzstan, Nepal, Peru and Tunisia will present their extensive portfolio of organic products. „Experience has shown that the demand for organic produce is on the rise in Germany and Europe. At the same time, there is a great deal of untapped potential in developing and emerging nations", comments Martinez. The IPD assists companies from these countries in tapping this potential, supports them throughout the certification process and connects suppliers from developing and emerging markets with German importers.

 
Hannover/Bonn // 19.01.2017

DOMOTEX 2017: IPD exporters successfully at the Innovations@DOMOTEX 2017

Bonn/Hannover, 19th January 2017 – The Peruvian wood processing companies, presented by the IPD, exhibited successfully their products at the DOMOTEX, the leading trade fair for floor covering in Hannover, and made numerous promising contacts with European importers.
Not only importers showed a deep interest in the wooden floors from Peru, but even the jury of the Innovations@DOMOTEX, which every year showcases the most creative products and design highlights, was enthusiastic about the innovative products.   

The “Marine Floor” of Maderera Bozovich convinced thanks to its authentic look. The floor is laid by using a black sealant, which lends it the typical appearance of a ship`s deck. The tropical wood is 100% FSC-certified.
Pacific Wood brought the “Antique Rustique Decking” to the trade fair, a floor characterized by filled-in knots and unevenness that constitute the beauty of these used-look boards. The 100% FSC-certified tropical timber is processed entirely in Peru, securing jobs there.
Furthermore, the "Munay Deck" by Maderera Río Acre convinced the jury of the Innovations@DOMOTEX. These boards for outdoor use are composed from smallest battens of wood that normally end up as waste or are used as poor-quality cheap products. “Munay Deck” has a surface with interesting structure and convinces with the sustainability of the material.

For further information about Peruvian exporters, please contact

Frank Maul

www.domotex.de

Events

Trade Fair 10. - 14.10.2017
 
Trade Fair 10. - 14.10.2017

Anuga 2017

Tap into the European market and make contacts.
Anuga – the world’s leading food fair for the retail trade and the food catering market.
This means: Numerous sources of inspiration across more than 280,000 sqm of exhibition area, pioneering trending topics, 160,000 trade visitors from 192 countries.
There, exporters get the opportunity to present their products so comprehensively in such a short period of time, win new clients and sales partners and get to know the latest European trends.
On Anuga 2017, the IPD will present promising suppliers from Colombia, Peru, Indonesia, Egypt, Ethiopia, Kyrgyzstan and Tunisia. From dried herbs over frozen fruit and vegetables to oils and teas – the exporters bring an extensive top-quality product range to Europe.
All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Tabea Mack

www.anuga.com

Workshop in Cologne/Germany // 10. - 14.10.2017
 
Workshop in Cologne/Germany // 10. - 14.10.2017

Sales Training at Anuga 2017

Achieve new contacts to potential buyers in the EU
Make your sales talks effective and successful
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like Anuga 2017 in Cologne/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?
In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme. This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have a negative influence on your business talks.
During the exhibition, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack

Trade Fair in Frankfurt // 28. - 30.11.2017
 
Trade Fair in Frankfurt // 28. - 30.11.2017

Fi Europe 2017

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2017, the IPD will again support well-prepared export companies from Egypt, Ethiopia, Kyrgyzstan, Peru, Nepal and Tunisia at this international trade fair. They get the opportunity to exhibit their diverse range of products to the German and European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Kathrin Seelige

www.figlobal.com

PUBLICATIONS

 
Brochure

Guide to Successful Trade Fair Participation

A survey conducted among business leaders in Germany revealed that 86% of all of them consider trade fairs as one of the most important tools in the sourcing and procurement process.1 For a simple reason: business is done between humans. People want to meet each other, see each other and get to know each other. Especially in a world that is characterised by growing digitalisation, real-life experiences make the difference.

Participation at a foreign trade fair is a not all that difficult. However, it requires good planning and meticulous execution. Especially for small and medium-sized enterprises (SMEs), planning a participation at a foreign trade fair may be a daunting task.
This guide is intended to help SMEs approach this task successfully.

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

 

 

 
Success Story

Eezy Fruitz whets appetites for healthy nutrition

FRUITY CREATIONS FROM COLOMBIA ARE IN VOGUE

Many food-conscious consumers prefer natural, vegetarian products that are rich in nutrients. Fruity snacks, mueslis and smoothies with exotic aromas and valuable nutrients are fully in vogue,and there is a growing demand on the EU market for healthy, natural products. Traders from developing countries can also benefit from the expanding market for healthy food. The exporter SERO Colombia, one of the Import Promotion Desk’s partner companies in Colombia, is a case in point.

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