Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

 

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood.

Are you a producer based in Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru or Tunisia? And you would like to take your products to Europe? To increase your international market presence? 

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 508 million inhabitants. First and foremost among them is Germany, a country with a population of 81 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

»The IPD has opened the door to the EU market for us. Our cooperation with the IPD and the direct feedback from German trade partners are helping us in the continual process of improving the quality of our export products.«

Andrés Velasco Sardi
CEO of the Colombian export company Agrícola Himalaya S.A.

Full Success Story

»Coconut cultivation is an important source of income for communities in rural areas of Indonesia. Our cooperation with the IPD has enabled us to establish contracts with a lot more farmers, and the increase in exports has also created new jobs.«

Amir Sudjono
Founder of PT Coco Sugar Indonesia

Full Success Story

»The IPD has shown us how we can increase our competitiveness and the standards we must abide by. Most valuable was the support we received in obtaining GLOBALG.A.P. certification. We are now well prepared for the European market.«

Tewolde Kiflemariam
Head of Agriculture Department,
Ethiopian Union of Cooperatives Meki Batu

Full Success Story

»The IPD export promotion programme has opened many doors for us. IPD expertise creates confidence amongst customers, especially on the EU markets. This makes introducing our products so much easier.«

Rodrigo Londoño
Co-founder and CFO of SERO Colombia.

Full Success Story

»The IPD has paved the way to Europe for us, and so has given us the chance to expand. We have created new jobs, built a new factory and improved our production. This means that we are able to satisfy the high EU quality standards.«

Kanybek Aitakalov
CEO of the Kyrgyz export company Vega Plus

Full Success Story

NEWS

Bonn, Hannover // 18.12.2017
 
Bonn, Hannover // 18.12.2017

IPD exporters at Domotex 2018

Import Promotion Desk presents premium-quality wood flooring from Peru
Peruvian wood processors to present their products at DOMOTEX

Bonn, 18 December 2017 – Five Peruvian producers will present their innovative floor cov-erings at DOMOTEX, due to take place from 12 to 15 January 2018 in Hannover. They process premium-quality hardwood sourced from sustainable forestry. The Import Promotion Desk (IPD) supports the producers from Peru, introducing the high-grade wood to the European market as an alternative to established tropical hardwood.

 
Bonn/Tallinn // 04.12.2017

European Enterprise Promotion Award 2017: EU Commission’s recognition for the work of the IPD

Bonn/Tallinn, 04.12.2017 - As part of its European Enterprise Promotion Awards 2017, the EU Commission recognised the IPD as a special project in the category “Supporting the internationalisation of business”. The prize has been awarded by the European Commission since 2006. Special mention was made of the outstanding support that the IPD offers for the internationalisation of small and medium-sized enterprises in its partner countries. In its German preliminary decision, the expert jury of the Federal Ministry of Economics and Energy had already shown itself impressed by the IPD, recognising it as an initiative for the sustainable and structured import promotion of products from selected developing and emerging countries.

The European Enterprise Promotion Awards reward private and public institutions who promote entrepreneurship and small business at the national, regional and local level. Initiatives from all EU countries, as well as Iceland, Serbia, and Turkey can take part in the competition. Since 2006, over 2,800 projects have entered the awards and together they have supported the creation of thousands of new companies.
The award ceremony will take place in November in Tallinn within the SME Assembly of the European Commission.

More information about the competition can be obtained at:

www.europaeischer-unternehmensfoerderpreis.de

 
Bonn, Frankfurt // 06.11.2017

Food Ingredients Europe 2017: Specialities from emerging markets and developing countries

Import Promotion Desk introduces regional products with great market potential

Bonn, 06.11.2017 – At this year’s Food Ingredients Europe (FiE) exhibition, the Import Promotion Desk (IPD) is presenting a wide range of high quality products in collaboration with the Swiss import support programme SIPPO and the Dutch CBI. From 28 to 30 No-vember producers from Egypt, Ethiopia, Indonesia, Kyrgyzstan, Nepal, Peru and Tunisia will showcase their regional specialities at the international food ingredients exhibition. In addition, the IPD, an initiative for import promotion, is to introduce producers from South Africa and Pakistan for the first time in Frankfurt.

Events

Trade Fair in Berlin // 07. – 09.02.2018
 
Trade Fair in Berlin // 07. – 09.02.2018

Fruit Logistica 2018

The world's leading international exhibition of fresh produce

3.077 exhibitors and 76.000 visitors attend FRUIT LOGISTICA every year to realise their full business potential within the international fresh produce trade – and to write their own success story!

FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.

From 7 - 9 February 2018 companies from across the entire fresh produce sector – from global players to small and medium-sized companies and organisations from all over the world - will again be present in Berlin. The entire spectrum of the fresh fruit and vegetable sector.

In 2018, as in previous years, the IPD will present carefully selected exporters of exotic fruit and vegetables from Ethiopia, Egypt, Tunisia, Columbia and Peru at Fruit Logistica. 
The contribution of the Ethiopian exporters is promising, they will showcase their premium product range – from strawberries, fresh herbs and melons to sugar snap peas.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers. 
Through targeted matchmaking, the IPD will network these exporters with suitable importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Detailed information about the exporters and their product range will be available here.

Are you an exporter based in one of our partner countries? And would you like to present your products at Fruit Logistica? To enter the selection process, please contact us.

Linda Mense

www.FruitLogistica.de

Workshop in Berlin // 07. – 09.02.2018
 
Workshop in Berlin // 07. – 09.02.2018

Sales Training at Fruit Logistica 2018

Achieve new contacts to potential buyers in the EU
Make your sales talks effective and successful
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like FRUIT LOGISTICA in Berlin/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme. This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During FRUIT LOGISTICA, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

Trade Fair in Nuremberg // 14. – 17.02.2018
 
Trade Fair in Nuremberg // 14. – 17.02.2018

Biofach 2018

The world´s leading trade fair for organic food

The organic trade meets at the organic exhibition in Nuremberg from 14 - 17 February 2018. Exhibitors from the national and international organic sector are expected at BIOFACH 2018. The perfect opportunity for visiting professionals to meet organic producers from the organic market and be inspired by the sector’s latest trends.

In 2018, exporters carefully selected by the IPD from Kyrgyzstan, Tunisia, Indonesia, Nepal, Ethiopia and Peru will present their products to the European market.

All these exporters of the IPD programme are well prepared by the IPD. They are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Detailed information about the exporters and their product range will be available here.

Are you an exporter based in one of our partner countries? And would you like to exhibit your products at BIOFACH? To enter the selection process, please contact us.

Angie Martinez

www.BIOFACH.de

PUBLICATIONS

 
Success Story

GIZ and IPD collaboration in Nepal bearing fruit

SUSTAINABLE ECONOMIC DEVELOPMENT THROUGH EXPORT PROMOTION

Within the framework of the “Nepal Trade Integration Strategy” GIZ and the Import Promotion Desk (IPD) are supporting a model project promoting the export of medicinal and aromatic plants. The project shows how specific sectoral support can help establish efficient value creation chains and enable Nepalese firms direct access to the German trade market. The half-time evaluation of the export promotion programme in Nepal showed that in 2016 alone Nepalese producers exported to the EU medicinal plant products worth 1.2 million Euros.

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

 
Success Story

Eezy Fruitz whets appetites for healthy nutrition

FRUITY CREATIONS FROM COLOMBIA ARE IN VOGUE

Many food-conscious consumers prefer natural, vegetarian products that are rich in nutrients. Fruity snacks, mueslis and smoothies with exotic aromas and valuable nutrients are fully in vogue,and there is a growing demand on the EU market for healthy, natural products. Traders from developing countries can also benefit from the expanding market for healthy food. The exporter SERO Colombia, one of the Import Promotion Desk’s partner companies in Colombia, is a case in point.

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