Europe. Your perfect market!

Export to new markets - with good advice and a solid network.

 

Fresh fruit and vegetables. Natural ingredients for foods, pharmaceutics and cosmetics.
Cut flowers. Technical wood.

Are you a producer based in Egypt, Ethiopia, Indonesia or Kyrgyzstan? In Colombia, Nepal, Peru or Tunisia? And you would like to take your products to Europe? To increase your international market presence? 

The Import Promotion Desk (IPD) can support you. We will provide neutral, expert and cost-effective advice to enable you to establish the know-how and contacts you need to sell to the European market successfully and sustainably.

Our services are geared towards small and medium-sized companies from emerging markets and developing countries with few or no existing contacts to Europe. Any company which fulfils our programme criteria can apply to IPD.

The IPD contributes to achieving international development policy objectives. Our work helps our partner companies boost their innovativeness, create added value and enhance their international competitiveness. At the same time we contribute to strengthening the economic structures in our partner countries.

The European Union is one of the most profitable selling markets in the world for almost all types of products. Its 28 member states and strong national economies make for a huge internal market with 508 million inhabitants. First and foremost among them is Germany, a country with a population of 81 million, tens of thousands of top companies, wholesalers and importers – all of them constantly on the lookout for new and exciting products.

We put you in touch with the right importers

Import regulations, quality standards, mandatory certificates ... – exporting to Europe is challenging and full of red tape. There are many risks and uncertainties. The Import Promotion Desk can help you reduce the costs related to the initiation, negotiation and management of your export business. Gain time and security. Because we have the contacts, information and communication channels you need to find European customers.

Hand in hand with the German private sector

The IPD is an initiative established by the Federation of German Wholesale, Foreign Trade and Services (BGA) and sequa gGmbH – the development organisation and partner of the German private sector. We are funded by the Federal Ministry for Economic Cooperation and Development (BMZ). 

»Our recipe for success is to focus on sustainability«

Interview with Dr. Julia Hoffmann – Head of Import Promotion Desk
Dr. Julia Hoffmann explains why supporting exports is an essential instrument in international development cooperation and outlines the IPD’s strategy for opening up the German and European markets to developing countries.

Read the entire interview

»The IPD has opened the door to the EU market for us. Our cooperation with the IPD and the direct feedback from German trade partners are helping us in the continual process of improving the quality of our export products.«

Andrés Velasco Sardi
CEO of the Colombian export company Agrícola Himalaya S.A.

Full Success Story

»Coconut cultivation is an important source of income for communities in rural areas of Indonesia. Our cooperation with the IPD has enabled us to establish contracts with a lot more farmers, and the increase in exports has also created new jobs.«

Amir Sudjono
Founder of PT Coco Sugar Indonesia

Full Success Story

»The IPD has shown us how we can increase our competitiveness and the standards we must abide by. Most valuable was the support we received in obtaining GLOBALG.A.P. certification. We are now well prepared for the European market.«

Tewolde Kiflemariam
Head of Agriculture Department,
Ethiopian Union of Cooperatives Meki Batu

Full Success Story

»The IPD export promotion programme has opened many doors for us. IPD expertise creates confidence amongst customers, especially on the EU markets. This makes introducing our products so much easier.«

Rodrigo Londoño
Co-founder and CFO of SERO Colombia.

Full Success Story

»The IPD has paved the way to Europe for us, and so has given us the chance to expand. We have created new jobs, built a new factory and improved our production. This means that we are able to satisfy the high EU quality standards.«

Kanybek Aitakalov
CEO of the Kyrgyz export company Vega Plus

Full Success Story

NEWS

 
Bonn, Munich // 25.09.2017

Prickly pear, spirulina and almond oil – plant-based cosmetics from Tunisia

IPD and CEPEX bring natural cosmetics from Tunisia to the Beauty Forum in Munich

Bonn/Munich, 25.09.2017 – At this year’s Beauty Forum, to take place from the 28th to the 29th October 2017 in Munich, Tunisia is participating with its own country pavilion for the first time. Five Tunisian companies will be presenting special care products from their region. Many of the offered cosmetics use raw materials typical to the country, such as prickly pear oil, spirulina algae and almond oil. The Tunisian pavilion is organised by the Import Promotion Desk (IPD) and the Tunisian export promotion centre, Centre de Promo-tion des Exportations (CEPEX). The IPD is supporting the Tunisian companies break into the European market.

 
Bonn/Cologne // 12.09.2017

Anuga 2017: Fresh impulses from emerging markets and developing countries

Import Promotion Desk brings a broad range of specialities to Anuga

Bonn, 12.09.2017 – At Anuga, the world’s largest food industry exhibition, to be held in Cologne from 7 to 11 October 2017, the Import Promotion Desk (IPD) will be attending with 18 producers from 7 countries. Exporters from Ethiopia, Egypt, Kyrgyzstan, Tunisia, Columbia, Indonesia and Peru will be supported by the IPD in presenting their products at the exhibition. The companies offer high quality natural ingredients from their regions.

 
Bonn/Köln // 22.05.2017

Fast-growing timber from Indonesia showcased at interzum 2017

Bonn, May 22nd, 2017 – Indonesian fast-growing timber is significantly lighter than local timber species, its cultivation helps preserve the natural forests and its import is zero risk with respect to the EUTR. And its use for construction, furniture and interior works has been constantly increasing. This trend has been confirmed at interzum 2017, the world's leading trade fair for furniture production and interior design, at which six Indonesian lightweight timber exporters have successfully presented their products.

Important volumes of the lightweight species Balsa, Albasia and Jabon are being planted by Indonesian small-scale farmers, therewith reforesting damaged areas. The big advantage: these lightweight timber species grow up to five times faster than spruce does in Europe – the tropical climate in Indonesia allows for constant growth.
On the other hand, the European industry can take advantage of the outstanding characteristics of Indonesian lightweight timber. A closet made from these species has only half of the weight compared to one made from spruce; shelves are less vulnerable to deformation due to empty weight; and lightweight timber block boards weigh only 50 percent of particle boards.
The success of the Indonesian participation in interzum 2017 confirms the growing importance of low weight solutions in for construction, furniture and interior works. The Indonesian pavilion saw many visitors that wanted to learn more about the six exporters which offered a wide range of products, from doors for interior and exte-rior use to boards and panels for use in vehicles, ships, for furniture and instru-ments. Their attention had also been caught by the stand construction entirely made from lightweight timber, serving as an example for the multiple use of the material.
The Indonesian exporters at interzum have up to 40 years’ experience in wood processing. Indonesia, which had issued legality certifications based on the “Sistem Verifikasi Legalitas Kayu” (SVLK) sine 2013, is also the first country to issue FLEGT licenses for all exports. The competent authorities in Indonesia confirm with these FLEGT licenses the legality of the exported products – which means that importers of FLEGT licensed products do not have to apply the due diligence required by the European Timber Regulation (EUTR).
The Indonesian participation in interzum has been initiated by the Import Promotion Desk (IPD. The main reason for supporting qualified exporters in accessing the German and European market is the high level sustainability of these tropical timber species. Frank Maul, Expert Sourcing & Purchase at IPD, states that “we are convinced that the preservation of tropical forests can only work if the still existing natural forests are being managed in a sustainable manner; and on the other hand, damaged areas are being reforested and thus can serve as a puffer zone.” The IPD brings together timber importers and Indonesian producers, closely coordinating with associations and initiatives of the timber sector.

Events

Trade Fair in Frankfurt // 28. - 30.11.2017
 
Trade Fair in Frankfurt // 28. - 30.11.2017

Fi Europe 2017

Establishing contacts
Fi Europe & NI - the leading global event for supplements, nutraceuticals and functional food & beverages solutions – attracts a worldwide audience across the full spectrum of industry stakeholders responsible for the specification and development of new nutritional applications.

On the FiE 2017, the IPD will again support well-prepared export companies from Egypt, Ethiopia, Kyrgyzstan, Peru, Nepal and Tunisia at this international trade fair. They get the opportunity to exhibit their diverse range of products to the German and European market, win new clients and get to know the latest European trends.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector. Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to present your products at international exhibitions in Europe? To enter the selection process, please contact us.

Kathrin Seelige

www.figlobal.com

Workshop in Frankfurt // 27. - 29.11.2018
 
Workshop in Frankfurt // 27. - 29.11.2018

Sales Training at Fi Europe 2017

Achieve new contacts to potential buyers in the EU
Make your sales talks effective and successful
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like Food Ingredients (Fi) Europe 2017 in Frankfurt/Germany.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?
In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme. This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have a negative influence on your business talks.
During Fi Europe, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Kathrin Seelige

Trade Fair in Hanover // 12. - 15.01.2018
 
Trade Fair in Hanover // 12. - 15.01.2018

Domotex 2018

Meeting-place for trendsetters and top decision-makers

With around 1.400 exhibitors from 60 countries, Domotex is world’s leading trade fair in the flooring and decking sector. It is the platform for business and provides a perfect environment for a dialogue involving manufacturers, architects and designers to learn more about new products and trends.

At DOMOTEX 2018, the IPD in cooperation with PromPerú will introduce promising suppliers of new timber species which are new to the German market.

In addition to Cumarú and Garapa new species with long durability and good processing characteristics such as Estoraque and Copaiba will be showcased. These timbers are suited for outdoor use, especially decking.

All exporters presented are carefully prepared by the IPD. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German wood sector.

Immediately before and during the fair the IPD will offer practical support for the exhibition, e.g. compilation of current market information, guidance on the selection of products for presentation, sales training for successful communication with potential customers.

Through targeted matchmaking, the IPD will network these exporters with the right importers in the EU, arranging initial contacts before the fair, organizing and accompanying b2b meetings during the exhibition and supporting the follow-up after the fair is over.

Are you a timber supplier based in one of our partner countries? And would you like to exhibit your products at Domotex? To enter the selection process, please contact us.

Frank Maul

www.domotex.de

PUBLICATIONS

 
Success Story

Organic herbs from Tunisia

HERBIOTECH’S EXPORT BUSINESS PROVIDES WORK FOR A WHOLE VILLAGE

Tunisia is an attractive procurement market for dried herbs. Yet this is a little-known fact for many German importers. Most only know of Tunisia as an important export nation for olive oil. In the Kairouan region, the exporter Herbiotech employs an entire village in the cultivation of organic herbs. The Import Promotion Desk (IPD) supports the Tunisian trader as they introduce their premium-quality products to the EU market.

 
Success Story

Eezy Fruitz whets appetites for healthy nutrition

FRUITY CREATIONS FROM COLOMBIA ARE IN VOGUE

Many food-conscious consumers prefer natural, vegetarian products that are rich in nutrients. Fruity snacks, mueslis and smoothies with exotic aromas and valuable nutrients are fully in vogue,and there is a growing demand on the EU market for healthy, natural products. Traders from developing countries can also benefit from the expanding market for healthy food. The exporter SERO Colombia, one of the Import Promotion Desk’s partner companies in Colombia, is a case in point.

 
Success Story

Medicinal and aromatic plants from the Himalaya

CO-OPERATION PROJECT BETWEEN GIZ AND IPD ENCOURAGES THE EXPANSION OF NEPALESE EXPORTS

Trade in medicinal and aromatic plants is an important source of income for the Nepalese population and makes an important contribution to the national economy. In Nepal the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) and the Import Promotion Desk (IPD) are working together to support enterprises with the marketing of these highly sought-after plants. One company to benefit from this co-operation is the exporter Satya International.

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