Events

We call it matchmaking - our customers: ”Nice to meet you.“

There is nothing to replace a face-to-face meeting and a direct exchange of information and genuine insights. So get to know your new customers directly through the IPD.

Direct B2B meetings at trade fairs and purchasing trips

By tailor-made matchmaking, the IPD facilitates direct B2B meetings and long-term business contacts to reliable buyers. We organise the participation in international trade fairs for our exporters.

With our purchasing trips we take interested buyers directly to the suppliers in our partner countries. This enables buyers from Europe to obtain first-hand information on product quality and production conditions in the respective field. Suppliers can discuss and negotiate requirements and offers with prospective customers on the spot and in concrete terms.

Our individual trainings and workshops also provide you with the necessary expertise in quality, process and export management to enable you to export to the EU with lasting success.

Trade Fairs

Trade fair // 21. – 25.10.2018

SIAL 2018

 

Establishing contacts to the right buyers

With 7,020 companies from more than 109 countries, the SIAL is one of the largest international marketplace for foodservice professionals. The focus of SIAL Paris/France is innovation in nutrition, design, retail, food service and ingredients.

At the 2018 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Colombia, Peru, Kyrgystan and Tunisia.
These exporters will have the opportunity to display their products, ranging from freeze-dried fruit, pulps and tea from Colombia, dried fruits and berries from Kyrgyzsan, to dates, herbs and spices from Egypt. Ethiopian companies will offer an exceptional range of oils made of black cumin, sesame or eucalyptus.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

www.sialparis.com

Seminars and Workshops

Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

 

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Judith Emmerling (Egypt, GIZ cooperation Serbia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgyzstan, Tunisia)
Tabea Mack (Ehtiopia, Indonesia)

News

 
Bonn, Nuremburg // 22.01.2018

BIOFACH 2018: Comprehensive organic range from emerging and developing countries

Import Promotion Desk with organic producers from nine countries at BIOFACH

Bonn, 22 January 2018 – Colombia, Egypt, Indonesia, Kyrgyzstan, Nepal, Peru, Tunisia, Serbia, and South Africa – the Import Promotion Desk (IPD) will be accompanied by organic producers from these countries at this year’s BIOFACH. More than 30 enterprises from nine countries will present their diverse range of organic produce at the joint stand shared by the IPD with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and at the respective national pavilions. The products include herbs, spices and tea, essential and coldpressed oils, cane and coconut blossom sugar, as well as fruit and vegetable specialities from the regions. The fair, the world’s largest showcase for organic food, will be held from 14 to 17 February in Nuremberg.

 
Berlin // 18.01.2018

Fruit Logistica 2018: Ethiopia to have country pavilion for the first time

Bonn, 18.01.2018 – At Fruit Logistica, the international specialist exhibition for fruit and vegetables to take place from 7 ‐ 9 February 2018 in Berlin, Ethiopia will be represented with its own country pavilion for the first time (hall 26, stand B‐04). Seven exhibitors from all over Ethiopia will exhibit the broad range of products available from the African interior on the stand of the Ethiopian Horticulture Producers Exporters Association (EHPEA).

Bonn, Hannover // 18.12.2017
 
Bonn, Hannover // 18.12.2017

IPD exporters at Domotex 2018

Import Promotion Desk presents premium-quality wood flooring from Peru
Peruvian wood processors to present their products at DOMOTEX

Bonn, 18 December 2017 – Five Peruvian producers will present their innovative floor cov-erings at DOMOTEX, due to take place from 12 to 15 January 2018 in Hannover. They process premium-quality hardwood sourced from sustainable forestry. The Import Promotion Desk (IPD) supports the producers from Peru, introducing the high-grade wood to the European market as an alternative to established tropical hardwood.

 
Bonn/Tallinn // 04.12.2017

European Enterprise Promotion Award 2017: EU Commission’s recognition for the work of the IPD

Bonn/Tallinn, 04.12.2017 - As part of its European Enterprise Promotion Awards 2017, the EU Commission recognised the IPD as a special project in the category “Supporting the internationalisation of business”. The prize has been awarded by the European Commission since 2006. Special mention was made of the outstanding support that the IPD offers for the internationalisation of small and medium-sized enterprises in its partner countries. In its German preliminary decision, the expert jury of the Federal Ministry of Economics and Energy had already shown itself impressed by the IPD, recognising it as an initiative for the sustainable and structured import promotion of products from selected developing and emerging countries.

The European Enterprise Promotion Awards reward private and public institutions who promote entrepreneurship and small business at the national, regional and local level. Initiatives from all EU countries, as well as Iceland, Serbia, and Turkey can take part in the competition. Since 2006, over 2,800 projects have entered the awards and together they have supported the creation of thousands of new companies.
The award ceremony will take place in November in Tallinn within the SME Assembly of the European Commission.

More information about the competition can be obtained at:

www.europaeischer-unternehmensfoerderpreis.de

 
Bonn, Frankfurt // 06.11.2017

Food Ingredients Europe 2017: Specialities from emerging markets and developing countries

Import Promotion Desk introduces regional products with great market potential

Bonn, 06.11.2017 – At this year’s Food Ingredients Europe (FiE) exhibition, the Import Promotion Desk (IPD) is presenting a wide range of high quality products in collaboration with the Swiss import support programme SIPPO and the Dutch CBI. From 28 to 30 No-vember producers from Egypt, Ethiopia, Indonesia, Kyrgyzstan, Nepal, Peru and Tunisia will showcase their regional specialities at the international food ingredients exhibition. In addition, the IPD, an initiative for import promotion, is to introduce producers from South Africa and Pakistan for the first time in Frankfurt.

Publications

 
Brochure

Guide to the EUTR – European Timber Regulation

With the entry into force of the EU Timber Regulation (EUTR) in March 2013, a crucial step to combat global illegal logging was taken and thus public acceptability of wood as material from renewable resources was improved. The EUTR bans illegal timber in the EU and obliges anyone who places timber or timber products on the European market for the first time to assess the risk of those products coming from an illegal source and to reduce any identified risk.

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

Product Fact Sheet
 
Product Fact Sheet

Almond Oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

 
Success Story

Legal and sustainable tropical timber from Peru

The Import Promotion Desk (IPD) and its partners in Peru support responsibly operating companies in their efforts to export certified timber products to Europe. An essential part of IPD’s work is to create awareness of European quality and sustainability standards in Peru’s private and public sectors. At the same time, the IPD provides German importers with an alternative buying market, which will allow them to optimise their purchasing activities and increase their product variety. In this way, international development cooperation and import promotion go hand in hand.

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