1.4 million roses found their way to Germany in 2015. Most of them were sold via FloraHolland auction. And the majority of them were varieties with small heads and short stems that had been grown in low-lying areas.
Many wholesalers and importers which supply flower retailers are thus on the lookout for alternative and/or additional sources that are able to provide attractive higher-quality roses with large heads and long stems.
Since roses are a very personal product, customers – and therefore florists – consider traceability and immaculate origin an important aspect. Therefore more and more flower wholesalers, importers and florists want to purchase directly and thus demonstrate a transparent supply chain for their roses.
This situation offers rose growers from Ethiopia a great opportunity to establish a growing niche for themselves. Essential criteria for exporting your roses to Germany and the EU are proof of a safe and sustainable production process – as established by the EHPPEA* Code of Conduct and the Environmental Program Floriculture (Milieu Programm Sierteelt – MPS) – and, ideally, Fair Trade certification. The IPD will support you in meeting the relevant criteria and certification requirements and thus remove any thorns for the path of your roses to Germany.
Together with our Dutch partner organisation CBI, we also support Colombian horticultural producers of tropical flowers and foliage for flower arrangements to access the German and/or European markets.
BULLETIN BOARD "CUT FLOWERS"