Fresh fruit and vegetables

Europe’s appetite for healthy and tasty food choices

Fresh fruit and vegetables are more popular in Europe than ever before – particularly organic alternatives. The reason: a growing public awareness of the importance of healthy eating and an increasing trend to avoid meat and animal products.

There also is a flourishing demand for exotic fruit. More and more Europeans are cooking lavish dishes at home and experimenting with new cuisines. Inspired by long-haul travel and the multitude of TV cooking shows, millions of hobby chefs are keen to try ingredients from far-flung countries.

This is why there is a constant high demand for fresh fruit and vegetables but also fresh herbs in Europe. That is your sustainability guarantee.

GlobalG.A.P. is a must. 

Europe’s consumers and importers want quality and transparent proof of origin. For this reason GlobalG.A.P. certification - one of the most important European standards for sustainable production and high food safety - is a must for exporters of fresh fruit and vegetables.

You are not yet certified in line with GLOBALG.A.P.? If you meet the IPD programme criteria, we will support you in this process thus paving your way to deliver your fresh fruit and vegetables to the European market.

The IPD supports producers of both organic and conventionally grown fruit and vegetables, specifically: 

  • Fresh fruit (from temperate zones):
    e.g. berries, melons, stone fruits, grapes and citrus fruits.
  • Fresh vegetables: 
    e.g. young vegetables, beans, peas, sugar snap peas, artichokes, ginger, fresh curcuma, fruit vegetables, broccoli and onions.
  • Fresh herbs: 
    e.g. basil, coriander, marjoram, melissa, mint, oregano, parsley, rosemary, sage, chives and thyme.
  • Sub-tropical and tropical fruit (exotic fruit):
    e.g. pineapples, avocados, bananas, cherimoya, dates, guava, pomegranates, persimmons; prickly pears, coconuts, mangoes, passion fruits, papayas, physalis and dragon fruits.

Your contact person

Linda Mense (Office Berlin)

Mail
Expert
Sourcing + Purchase
Fresh fruit and vegetables/Cut flowers
(Colombia, Egypt, Ethiopia, Peru, Tunesia)

BULLETIN BOARD »FRESH FRUIT AND VEGETABLES«

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Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

 
Product Fact Sheet

Fresh Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

Product Fact Sheet
 
Product Fact Sheet

Fresh Herbs in Germany

Inspired by tv-chefs, health-conscious German consumers increasingly choose fresh herbs for their dishes. The interest in Mediterranean cooking and fresh herbal teas is opening the market for basil, rosemary, oregano and mint, whereas chives are already popular in German cuisines.

Product Fact Sheet
 
Product Fact Sheet

Fresh Mangoes in Germany

Consumer demand for mangoes in Germany is on the rise, after a slight dip in consumption in 2010. In the competitive German and EU markets, mangoes are commercially the second largest tropical fruit. Mango producers from Developing Countries (DC) have most potential by differentiating their products. Examples include high quality, reaching new market segments (ready-to-eat mangoes) and marketing stories.

 
Product Fact Sheet

Fresh Pomegranates in Germany

As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the off-season of the Northern Hemisphere, where most pomegranates are produced.

Success Stories

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

 
Success Story

The IPD supports German importers in their search for super fruits

Klaus Böcker GmbH is an importer of exotic fruit products. Its portfolio comprises fruit juice, paste and concentrate from more than 500 kinds of fruit in more than 500 specifications. To continually expand its range of products, the company is always on the look-out for new suppliers. For this reason, Klaus Böcker GmbH turned to the Import Promotion Desk (IPD) – and made a catch: The IPD provided the German importer with a new trade partner in Egypt.

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