Fresh fruit and vegetables

Europe’s appetite for healthy and tasty food choices

Fresh fruit and vegetables are more popular in Europe than ever before – particularly organic alternatives. The reason: a growing public awareness of the importance of healthy eating and an increasing trend to avoid meat and animal products.

There also is a flourishing demand for exotic fruit. More and more Europeans are cooking lavish dishes at home and experimenting with new cuisines. Inspired by long-haul travel and the multitude of TV cooking shows, millions of hobby chefs are keen to try ingredients from far-flung countries.

This is why there is a constant high demand for fresh fruit and vegetables but also fresh herbs in Europe. That is your sustainability guarantee.

GlobalG.A.P. is a must. 

Europe’s consumers and importers want quality and transparent proof of origin. For this reason GlobalG.A.P. certification - one of the most important European standards for sustainable production and high food safety - is a must for exporters of fresh fruit and vegetables.

You are not yet certified in line with GLOBALG.A.P.? If you meet the IPD programme criteria, we will support you in this process thus paving your way to deliver your fresh fruit and vegetables to the European market.

The IPD supports producers of both organic and conventionally grown fruit and vegetables, specifically: 

  • Fresh fruit (from temperate zones):
    e.g. berries, melons, stone fruits, grapes and citrus fruits.
  • Fresh vegetables: 
    e.g. young vegetables, beans, peas, sugar snap peas, artichokes, ginger, fresh curcuma, fruit vegetables, broccoli and onions.
  • Fresh herbs: 
    e.g. basil, coriander, marjoram, melissa, mint, oregano, parsley, rosemary, sage, chives and thyme.
  • Sub-tropical and tropical fruit (exotic fruit):
    e.g. pineapples, avocados, bananas, cherimoya, dates, guava, pomegranates, persimmons; prickly pears, coconuts, mangoes, passion fruits, papayas, physalis and dragon fruits.

Your contact person

Nicky Buizer (Office Berlin)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Colombia)
Fresh fruit and vegetables
(Colombia)

Linda Mense (Office Berlin)

Mail
Expert
Sourcing + Purchase
Fresh fruit and vegetables
(Egypt, Ethiopia, Peru)
Cut flowers
(Ethiopia)

Kathrin Seelige (Office Bonn)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Kyrgyzstan, Tunisia)
Fresh fruit and vegetables
(Tunisia)

BULLETIN BOARD »FRESH FRUIT AND VEGETABLES«

Events

Trade fair in Madrid // 23.10. - 25.10.2018
 
Trade fair in Madrid // 23.10. - 25.10.2018

Fruit Attraction 2018

Get to know the fruit and vegetables market in Europe!
Make promising contacts to European importers!


The IPD is organizing a selling mission to “Fruit Attraction” – one of the leading trade fairs of the fruit and vegetable sector. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain.

During a guided visit to “Fruit Attraction”, export companies of fruit and vegetables - participating in the IPD programme - get the opportunity to meet relevant market participants directly and in one place. The IPD conciliates appointments with potential business customers in the run-up to the trade fair – individually selected according to the exporters`offer. Exporters of our partner countries will learn about the European fruit and vegetable market and get an exclusive first-hand insight into the European business environment.
In addition, we organise a visit to Madrid’s biggest wholesale market to get an insight on that distribution hub, which is to be differentiated from the other channels (such as hypermarkets or discounters). Furthermore, the IPD arranges meetings with importing and distributing companies at the market.

THE BENEFITS

  • Guided tour around the “Fruit Attraction” by IPD experts.
  • Gaining information on trends, competitiveness, challenges and opportunities of the European market.
  • Pre-arranged b2b meetings with potential buyers
  • Guided visit of one of the biggest wholesale markets in Spain.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Linda Mense

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
 
Product Fact Sheet

Baby Vegetables in Germany

Consumer demand for fresh vegetables, combined with trends for convenience, consumer experience and innovation, has led to a new segment for luxury fresh vegetables: baby vegetables. The German market offers opportunities for baby carrots (as a snack), baby courgettes (used in Mediterranean cuisine) and baby corn (for Asian stir-fry dishes).

 
Product Fact Sheet

Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

 
Product Fact Sheet

Berries in Europe (provided by CBI)

Imports of fresh berries into the European market from developing countries have doubled over the past five years. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe itself, demand is much higher than European production and imports from developing countries are filling in the gap.

Read full document on CBI.eu

 

 

Product Fact Sheet
 
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

 
Product Fact Sheet

Chilli Peppers in Europe (provided by CBI)

The European market for fresh chilli peppers is a specialised market, which is supplied primarily by producers in Southern Europe, Turkey and Northern Africa. Opportunities can be found in specific varieties.

Read full document on CBI.EU

 
Product Fact Sheet

Exotic Roots and Tubers in Europe (provided by CBI)

The European market for exotic roots and tubers is small but growing. Cassava and yams are the biggest sellers. Volumes of taro, yautia or malanga and other roots that are less well known in the European market, are still very small. The main market are ethnic food shops and restaurants, but increasing interest in exotic vegetables and stimulating consumer awareness of the culinary possibilities can help develop the market channels for exotic roots and tubers.

Read the full document on CBI.eu

Sector information

Fresh fruit & vegetables: Calender
 
Fresh fruit & vegetables: Calender

Seasonal Calendar: Fresh fruit and and vegetables

Which fruits and vegetables are in season in which country?
Which products are available in the IPD partner countries?  
Inform yourself!

Success Stories

 
Success Story

Ethiopian Union of Cooperatives - ready for export to Europe

The Union of Cooperatives Meki Batu from Ethiopia is to exhibit for the first time at Berlin’s “Fruit Logistica”
in February 2017. For two years, the Import Promotion Desk has been working intensely with the union – which
comprises over 8,000 Ethiopian farmers – to prepare them for the exhibition debut. For Meki Batu Union, participating in the exhibition is a decisive step in their strategic plan to enter the German and European markets and establish long-term trade relations.

 
Success Story

The IPD supports German importers in their search for super fruits

Klaus Böcker GmbH is an importer of exotic fruit products. Its portfolio comprises fruit juice, paste and concentrate from more than 500 kinds of fruit in more than 500 specifications. To continually expand its range of products, the company is always on the look-out for new suppliers. For this reason, Klaus Böcker GmbH turned to the Import Promotion Desk (IPD) – and made a catch: The IPD provided the German importer with a new trade partner in Egypt.

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| © 2018, Import Promotion Desk