Natural ingredients

Europe wants it natural.

The demand in Europe for natural food ingredients is higher than ever before. Consumers pay increasing attention to what they eat and thus choose products whose ingredients are the most natural. As a consequence, a growing number of artificial ingredients are being substituted by natural ones. 

Legislation is also supporting this trend towards natural ingredients. Just one example among many: several European governments have decided to drastically reduce the sugar content of processed foods over the next few years. Sugar will have to be replaced by other less harmful sweeteners.

And let’s not forget the mega-trend towards organic food. Ingredients added to these eco-friendly products during further processing must also be approved if the final product is to remain organic. 

Your ingredients in food, cosmetics and pharmaceutical products.

Whether it be oils, tea, aromas, colorants, sweeteners or many other products – your natural ingredients are now in high demand in Europe. And this applies not only to the food industry, but also the pharmaceutical and cosmetic sectors. The German market for natural cosmetics, for instance, is expanding by almost 10 percent every year. Today, one out of five German households purchase natural cosmetic and skincare products – and the numbers are still rising.

So take your natural ingredients to where they are particularly sought after. The IPD will support you.

The IPD includes the following under natural ingredients :

  • Essential oils: 
    e.g. of chamomile, valerian, juniper berries, rhododendron and the jatamansi root.
  • Fatty oils: 
    e.g. chiuri butter, Dhatelo oil, kahai oil, mango butter, sacha inchi oil, moringa oil, apricot kernel oil as well as saturated fats from nuts (e.g. Brazil nuts, walnuts).
  • Rubber and resins: 
    e.g. rubber olibanum, rubber arabicum, turpentine, mumiyo.
  • Pulses: 
    e.g. kidney and pinto beans, peas, white beans coffee and cocoa.
  • Herbs and spices: 
    e.g. basil, chamomile, curcuma, ginger, nutmeg, cloves, peppermint, senna, vanilla and cinnamon as well as medicinal and aromatic plants. 
  • Natural colourings: 
    e.g. amaranth, cochineal.
  • Seeds and grains: 
    e.g. quinoa, amaranth, chia, oil seeds, rice.
  • Coffee and cocoa
  • Tea: 
    e.g. black, green and white tea, tea blends.
  • Processed fruit and vegetables: 
    e.g. dried, freeze-dried, deep-frozen/individual quick frozen (IQF), pulps, concentrates, preserves.
  • Thickening and gelling agents: 
    e.g. agar agar, carrageen, konjac, tara, carob flour, rice starch.
  • Sweeteners: 
    e.g. coconut flower sugar, panela, date syrup, honey.
  • Dried fruit: 
    freeze-dried, machine-dried or sun-dried.
  • Nuts: 
    e.g. walnuts, cashews, almonds, macadamia.
  • Extracts
    e.g. vanilla, pepper, cinnamon, ginger, tea, various fruits.

Your contact person

Tabea Mack (Office Bonn)

Mail
Expert
Sourcing + Purchase
Natural Ingredients 
(Ethiopia, Indonesia)

Judith Emmerling (Office Berlin)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Egypt, GIZ cooperation Serbia)

Angie Martinez (Office Berlin)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Nepal, Peru)

Kathrin Seelige (Office Bonn)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Kyrgyzstan, Tunisia)
Fresh fruit and vegetables
(Tunisia)

Nicky Buizer (Office Berlin)

Mail
Expert
Sourcing + Purchase
Natural ingredients
(Colombia)
Fresh fruit and vegetables
(Colombia)

BULLETIN BOARD "NATURAL INGREDIENTS"

Events

Trade fair // 21. – 25.10.2018
 
Trade fair // 21. – 25.10.2018

SIAL 2018

Establishing contacts to the right buyers

With 7,020 companies from more than 109 countries, the SIAL is one of the largest international marketplace for foodservice professionals. The focus of SIAL Paris/France is innovation in nutrition, design, retail, food service and ingredients.

At the 2018 event, the IPD will again present new, carefully selected and tested export companies from different partner countries like Egypt, Ethiopia, Colombia, Peru, Kyrgystan and Tunisia.
These exporters will have the opportunity to display their products, ranging from freeze-dried fruit, pulps and tea from Colombia, dried fruits and berries from Kyrgyzsan, to dates, herbs and spices from Egypt. Ethiopian companies will offer an exceptional range of oils made of black cumin, sesame or eucalyptus.

All exporters participating in the IPD programme will be well prepared for this event. Thus ensuring they are equipped with the required certificates for the European market and are familiar with the demands of the German trade sector.
Immediately before and during the fair the IPD will offer practical support for the exhibition, including e.g. compilation of current market information, guidance on stand decoration, sales training for successful communication with potential customers.
 
In particular, the IPD provides support through targeted matchmaking, identifying suitable German importers and arranging initial contacts before the fair begins, accompanying the b2b meetings during the event and supporting the follow-up after the fair is over.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

www.sialparis.com

Workshop in Paris // 21.10. - 25.10.2018
 
Workshop in Paris // 21.10. - 25.10.2018

Sales Training at SIAL 2018

Achieve new contacts to potential buyers in the EU.
Make your sales talks effective and successful.
Generate sustainable profits.

These are the goals of face-to-face contact at an international trade fair like SIAL in Paris/France.
But how to negotiate with European buyers? How to present your products attractively in a short time? How to master difficult dialogues? What are the business practices concerning communication, understanding of time, social manners, and negotiation strategies?

In order to be prepared for these issues, the IPD organises a sales training over three days for exporters participating in the IPD programme.
This specialized training provides you with the skills, concepts and methods that will help you influence the decisions of your counterparts and enhance the prospects of your trade fair participation. The IPD experts will equip you with tools and techniques to present your products to European buyers in a way that they are familiar with – so that intercultural differences will not have  a negative influence on your business talks.

During SIAL, the exporters can put their newly acquired skills into practice. For this, IPD experts accompany pre-arranged meetings with potential European buyers and give direct feedback. With this preparation, business with German and European importers runs smoothly and without any trouble.

Are you an exporter based in one of our partner countries? And would you like to participate in the IPD programme? To enter the selection process, please contact us.

Tabea Mack (Ethiopia, Indonesia)
Nicky Buizer (Colombia, Nepal, Peru)
Kathrin Seelige (Kyrgystan, Tunisia)
Judith Emmerling (Egypt, GIZ Cooperation Serbia)

Product Fact Sheets

Product Fact Sheet
 
Product Fact Sheet

Almond Oil in Germany

Almond Oil is a niche market in Germany but the flavour is popular so there will be continuing interest in quality almond oils. It can be found in numerous market sectors and product applications. Its use has been driven by the increasing number of natural healthcare products and demand for healthy ingredients. DC exporters can find opportunities by keeping a close watch on the relevant growth sectors in which almond oil features and forming relationships with suppliers of related products.

 
Product Fact Sheet

Palm Oil Alternatives in Europe

Developing country producers who can offer palm oil alternatives at a low price and high volume have an opportunity to sell them on the European market. Consumers are increasingly demanding palm-oil-free cosmetic and food products, due to the negative environmental impact of palm oil production.

Read full document on CBI.eu

 
Product Fact Sheet

Asphaltum / Shilajit / Stone Oil

More and more European consumers are interested in non-Western health solutions. Those of an Ayurvedic tradition are often used in conjunction with wider lifestyle choices, encompassing nutrition, exercise and meditation, but products such as shilajit are also used in food supplements outside of this tradition. Cosmetics with shilajit are also marketed in Germany. The German market is less developed than the UK and especially Eastern European markets but does offer opportunities. German market entry can also take place through manufacturers in these other markets.

Product Fact Sheet
 
Product Fact Sheet

Coconut Water in Germany

As a new product, competition for coconut water is fairly low on the German market. As such, it offers great potential for German beverage manufacturers to diversify their products on the market. Certifications, particularly organic certification, can be used to add value to coconut water. Suitable preservation of coconut water is key to retaining its sought-after characteristics. This Product Factsheet will focus on the trade of coconut water for industrial use, which is sold in a B2B context.

For information on the export of coconut water to Europe visit CBI.eu

Product Fact Sheet
 
Product Fact Sheet

Dried Apricots in Germany

Consumption of dried fruit in Germany is about 0.75 kg per capita per annum. This equates to a market volume approaching 40,000 tonnes, worth over S 210 million. Dried apricots account for close to 20% of this large market. The market is driven by the consumption of snacks, underpinned by the growing demand for natural food with no flavourings. Further stimulus comes from innovation in the market, new packaging formats, recipes featuring dried apricots and new products featuring dried apricots in food sectors such as confectionery and bakery. Turkey is the leading supplier, but other exporters from Central Asia are increasingly finding opportunities.

Product Fact Sheet
 
Product Fact Sheet

Palm Sugar in Germany

Palm sugar exporters from developing countries (DCs) have an opportunity on the German market by positioning their product as a premium and healthier sugar than conventional white sugar. By using the popularity of organic and fair trade products in Germany, palm sugar producers can market their products in premium market segments. As a healthier ingredient than conventional white sugar, palm sugar has particularly good potential in dietetic foods.

Product Fact Sheet
 
Product Fact Sheet

Walnuts in Germany

German walnut consumption has been increasing, as consumers appreciate the many health benefits that exist with this popular tree nut, although there is some evidence that higher prices are impacting on sales levels. Germany has its own walnut production but well over half the market is supplied by imports, and Germany is in fact the world's leading importer. Global production is dominated by the USA and China but significant opportunities exist for importers who are able to supply the market with products of the quality demanded by the trade and consumers. There is some seasonality, particularly for the Christmas period, but demand is fairly consistent throughout the year.

Success Stories

 
Success Story

Exotic resources for new taste sensations

The Frankfurt-based company tropextrakt specialises in importing exotic resources for the food sector. Since its foundation in 2002, the enterprise has established its reputation with the introduction of exotic niche products. tropextrakt supplies the big players of the sector with trend-setting fruit and plant products from tropical countries. The company’s success is due to the on-going search for reliable suppliers of high-quality products that meet the superior requirements of German and European clients. To that end tropextrakt has established a solid network of exporters in various countries, especially in South America, in recent years. The Import Promotion Desk (IPD) has now been able to furnish tropextrakt with another valuable contact by introducing the Frankfurt-based company to a highly eligible partner at the SIAL 2014 trade fair: Frugy from Colombia.

 
Success Story

The IPD supports German importers in their search for super fruits

Klaus Böcker GmbH is an importer of exotic fruit products. Its portfolio comprises fruit juice, paste and concentrate from more than 500 kinds of fruit in more than 500 specifications. To continually expand its range of products, the company is always on the look-out for new suppliers. For this reason, Klaus Böcker GmbH turned to the Import Promotion Desk (IPD) – and made a catch: The IPD provided the German importer with a new trade partner in Egypt.

 
Success Story

Coconut flower sugar – a niche product from Indonesia

The ambitious start-up company KULAU GmbH from Berlin has specialised in importing coconut-based products. The name of the enterprise speaks for itself: in Papua-New Guinea’s creole language Tok-Pisin, “kulau” means “young, green coconut”.

The company exclusively sells sustainable, naturally manufactured fair-trade organic products. In its selection of suppliers, KULAU adheres to the highest standards. Both in regard to product quality, good working conditions and environmentally-friendly cultivation methods at the plantations, the German importer makes high demands on its foreign partners. Professional sourcing is therefore very important to the company when it comes to locating suitable buying markets for its products in tropical countries. This is where the help of the Import Promotion Desk (IPD) came in handy. The agency introduced KULAU to the suitable partner, saving the company a lot of time and money.

 
Success Story

Organic tea from Colombia

Many high-quality products from developing and emerging countries are in great demand on the German and European markets, but importers face major obstacles when it comes to market introduction. Inadequate knowledge of the market and lack of contacts to European trading partners impede their access to the EU market. The Import Promotion Desk (IPD) helps exporters overcome these obstacles. For the Colombian export company Agrícola Himalaya S.A. the IPD has provided comprehensive advice on marketing their high-quality organically grown teas and helped in successfully matchmaking the Columbian enterprise with German importer J.T. Ronnefeldt KG.

 
Success Story

Sustained export promotion: Coconut sugar from Java

“When we entered the export market with coconut sugar we had collaborations with 100 small farmers – today it is already over 300,” says Amir Sudjono, founder of the company PT COCO SUGAR INDONESIA with headquarters in Purwokerto on the island of Java. The Indonesian firm has been participating in the export promotion programme of the Import Promotion Desk since 2015 and has in that time developed to become an international producer and exporter.

 
Success Story

Sustainable and aromatic: Organic walnuts from Kyrgyzstan

IMPORT PROMOTION DESK OPENS THE DOOR TO THE EU MARKET FOR KYRGYZ EXPORTERS

The Kyrgyz export company Vega Plus has made the leap into the European market. In February 2017 the  company exhibited at the BIOFACH Exhibition in Nuremberg and introduced its sustainable farming products to the international specialists at the event. The Import Promotion Desk (IPD) prepared Vega Plus intensely for the trade fair and also supported the company through the “last mile” with match-making. The success of the exhibition was quickly followed by the first business deal with Swiss importer Tinibaev Waldgeschenke KlG.

 
Success Story

Medicinal and aromatic plants from the Himalaya

CO-OPERATION PROJECT BETWEEN GIZ AND IPD ENCOURAGES THE EXPANSION OF NEPALESE EXPORTS

Trade in medicinal and aromatic plants is an important source of income for the Nepalese population and makes an important contribution to the national economy. In Nepal the Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) and the Import Promotion Desk (IPD) are working together to support enterprises with the marketing of these highly sought-after plants. One company to benefit from this co-operation is the exporter Satya International.

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