Fresh fruit and vegetables

Europe’s appetite for healthy and tasty food choices

Fresh fruit and vegetables are more popular in Europe than ever before – particularly organic alternatives. The reason: a growing public awareness of the importance of healthy eating and an increasing trend to avoid meat and animal products.

There also is a flourishing demand for exotic fruit. More and more Europeans are cooking lavish dishes at home and experimenting with new cuisines. Inspired by long-haul travel and the multitude of TV cooking shows, millions of hobby chefs are keen to try ingredients from far-flung countries.

This is why there is a constant high demand for fresh fruit and vegetables but also fresh herbs in Europe. That is your sustainability guarantee.

Global G.A.P. is a must. 

Europe’s consumers and importers want quality and transparent proof of origin. For this reason Global G.A.P. certification - one of the most important European standards for sustainable production and high food safety - is a must for exporters of fresh fruit and vegetables.

You are not yet certified in line with GLOBAL G.A.P.? If you meet the IPD programme criteria, we will support you in this process thus paving your way to deliver your fresh fruit and vegetables to the European market.

The IPD supports producers of both organic and conventionally grown fruit and vegetables, specifically: 

  • Fresh fruit (from temperate zones):
    e.g. berries, melons, stone fruits, grapes and citrus fruits
  • Fresh vegetables: 
    e.g. young vegetables, beans, peas, sugar snap peas, artichokes, ginger, fresh curcuma, fruit vegetables, broccoli and onions
  • Fresh herbs: 
    e.g. basil, coriander, marjoram, melissa, mint, oregano, parsley, rosemary, sage, chives and thyme
  • Sub-tropical and tropical fruit (exotic fruit):
    e.g. pineapples, avocados, bananas, cherimoya, dates, guava, pomegranates, persimmons; prickly pears, coconuts, mangoes, passion fruits, papayas, physalis and dragon fruits.



Ihr Ansprechpartner

Linda Mense (Büro Berlin)

Sourcing + Einkauf
Obst und Gemüse
(Ägypten, Äthiopien, Peru)



Zurzeit keine Einträge.

Product Fact Sheets

Product Fact Sheet
Product Fact Sheet

Avocado in Germany

Exporters from developing countries (DCs) can profit from the growing German imports of fresh avocados. Good opportunities exist for ready-to-eat avocados. Additionally, DC exporters can differentiate themselves on the market with organic certification.

Product Fact Sheet
Product Fact Sheet

Baby Vegetables in Germany

Consumer demand for fresh vegetables, combined with trends for convenience, consumer experience and innovation, has led to a new segment for luxury fresh vegetables: baby vegetables. The German market offers opportunities for baby carrots (as a snack), baby courgettes (used in Mediterranean cuisine) and baby corn (for Asian stir-fry dishes).

Product Fact Sheet

Beans and Pulses in Germany

Beans and pulses are among commonly eaten vegetables in Germany. Try to add value to these commodity products to differentiate yourself on the market, for example with storytelling and employing social and environmental practices. Target the German market in the long off-season in European production (October – June).

Product Fact Sheet

Berries in Europe (provided by CBI)

Imports of fresh berries into the European market from developing countries have doubled over the past five years. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe itself, demand is much higher than European production and imports from developing countries are filling in the gap.

Read full document on


Product Fact Sheet
Product Fact Sheet

Cherimoya in Germany

As one of the main European markets for exotic fruit, Germany offers interesting opportunities for cherimoya. Producers in Developing Countries (DCs) have most potential by differentiating their products with high quality and marketing stories.

Product Fact Sheet

Chilli Peppers in Europe (provided by CBI)

The European market for fresh chilli peppers is a specialised market, which is supplied primarily by producers in Southern Europe, Turkey and Northern Africa. Opportunities can be found in specific varieties.

Read full document on CBI.EU

Product Fact Sheet

Exotic Roots and Tubers in Europe (provided by CBI)

The European market for exotic roots and tubers is small but growing. Cassava and yams are the biggest sellers. Volumes of taro, yautia or malanga and other roots that are less well known in the European market, are still very small. The main market are ethnic food shops and restaurants, but increasing interest in exotic vegetables and stimulating consumer awareness of the culinary possibilities can help develop the market channels for exotic roots and tubers.

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Success Stories

Success Story

Äthiopischer Genossenschaftsverband – bereit für den Export nach Europa

Erstmals wird sich der Genossenschaftsverband Meki Batu Union aus Äthiopien im Februar 2017 auf der „Fruit Logistica“ in Berlin präsentieren. Zwei Jahre lang hat das Import Promotion Desk den Genossenschaftsverband, dem über 8.000 äthiopische Bauern angehören, intensiv auf den Messeauftritt vorbereitet. Die Teilnahme an der Messe ist für Meki Batu Union ein entscheidender Schritt, um den deutschen und europäischen Markt strategisch anzugehen und langfristige Geschäftsverbindungen aufzubauen.

Success Story

IPD unterstützt deutsche Importeure bei der Suche nach Superfrüchten

Die Klaus Böcker GmbH ist Importeur für exotische Fruchtprodukte. Das Portfolio umfasst Fruchtsäfte, Pürees und Konzentrate aus mehr als 50 Fruchtsorten in über 500 Spezifikationen. Um sein Sortiment kontinuierlich auszubauen, ist das Unternehmen stets auf der Suche nach geeigneten Lieferanten. Deshalb wandte sich die Klaus Böcker GmbH an das Import Promotion Desk (IPD) – und wurde fündig: Das IPD vermittelte dem deutschen Importunternehmen einen neuen Handelspartner in Ägypten.

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