Unlocking Europe`s market potential

In-demand diversity & quality

South African products from the famous Fynbos plant region are well known in Europe. Natural ingredients based on endemic plants are particularly popular. They offer unique flavours, aromas and health benefits. 

European importers are constantly looking for these high quality plants and raw materials for use in the food, cosmetics and pharmaceutical industries. 

There is a particular demand for natural ingredients such as

• herbs and spices such as Cape basil or Cape mallow, 
• well-known plants such as buchu and rooibos, whose leaves are used for tea,
• fruits and berries such as marula or baobab, which European consumers like to use for smoothies or juices.
• plants for essential oils and flavourings, including Cape aloe, buchu oil and Cape rose geranium.

Your cut flowers from the heart of the Cape Floral Kingdom are also sought after.

European consumers enjoy South Africa's unusual cut flowers. Their unique shapes, colours and textures make them stand out.

• Protea, Leucadendron, Leucosprermum, Brunia and Kangaroo Paws are particularly popular.  

As the harvest time for your flowers is in the autumn and winter months in Europe, your product range is perfectly in tune with European demand. Make the most of this market advantage. 

Furthermore Europe needs fish imports because consumption and expenditure on sustainable seafood  is growing year on year while wild catches and aquaculture production is declining. Demanded products in Europe are e.g.:

• Crustaceans: shrimps, prawns, crabs, crab meat
• Swordfish
• Tuna
• Cephalopods: squid, cuttlefish, octopus
• Barramundi, tilapia, hake and other white fish

Whether you produce natural ingredients, grow cut flowers or sustainable seafood we can support you in getting your products to Europe.